Website Flipping Marketplace: A Quick Guide for Buyers and Sellers

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Website flipping has become a popular business model among internet entrepreneurs. Just like flipping houses, website flipping involves purchasing an underperforming or undervalued website, improving its design, content, and overall performance, and then selling it for a profit.

Grab the ebook: I teach you how to build and flip starter sites in my ebook!

This process can be an exciting and rewarding venture, but finding the right marketplace to buy and sell websites can be crucial for your success.

What are Website Flipping Marketplaces?

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Website flipping marketplaces are online platforms where individuals and businesses buy and sell websites. These marketplaces provide a venue for people to list their websites for sale and for potential buyers to browse through available websites and make purchases.

Website flipping marketplaces often include a range of websites for sale, including:

  • E-commerce sites
  • Blogs
  • Content websites
  • And, more!

Users can typically find detailed information about the websites for sale, such as traffic and revenue statistics, niche, and other relevant data to help them make informed purchasing decisions.

Popular website flipping marketplaces include Flippa, Empire Flippers, and FE International.As you navigate the world of website flipping, it’s essential to familiarize yourself with major marketplaces where you can find potential websites to buy and trade.

Flippa is one of the pioneers in this field, known for hosting thousands of listings from various niches.

Another popular platform is Empire Flippers, which offers higher-end listings and has a more rigorous vetting process.

It’s vital to invest your time and effort into researching and comparing different marketplaces to find the one that suits your needs and preferences. Understanding the features, fees, and requirements of the top marketplaces can help enhance your website flipping experience, putting you on the path to a successful online business.

How Does Website Flipping Work?

Website flipping is similar to the concept of house flipping in the real estate industry. It involves buying an existing website or blog, making improvements to it, and then selling it for a profit. By investing in the digital real estate of websites, you can create a passive income stream or build a lucrative business. This section will help you understand the basics of website flipping and how you can get started.

First, let’s look at the main steps involved in website flipping:

  1. Finding a website: Look for a website that has potential for growth and profitability. You can find such websites on online marketplaces like Flippa or Empire Flippers.
  2. Improving the website: This can include updating content, optimizing the site for search engines, improving design, and even adding new features or products.
  3. Monetizing the site: You can earn revenue from your website through various methods like advertising, affiliate marketing, or selling digital goods.
  4. Selling the website: Once the website has shown consistent growth and profitability, it’s time to sell it on a marketplace for a higher price than your initial investment and improvements.

As you embark on your website flipping journey, it’s important to consider the costs associated with buying and improving a website. These costs can include domain registration, web hosting, marketing, and potentially hiring freelancers to help with tasks like content creation or web design. Make sure you have a clear budget in mind before you start shopping for websites to flip.

You can also build and flip which is the model I’ve adopted. Instead of sinking a budget into buying an existing site, I prefer to build it from scratch. It’s a cost-effective way to flip sites. It’s a good fit for people with a limited budget or folks who don’t want to invest in sites and would rather express their creative side through building and flipping.

Website marketplaces come in because these are the platforms you use to sell (or flip) your site!

How do you choose the right website flipping marketplace to sell on?

When choosing a website flipping marketplace to sell on, it’s important to consider several factors to ensure the best outcome for your sale. Here are some key considerations:

  1. Audience and Reach: Evaluate the marketplace’s audience and reach. Consider whether the platform attracts the right buyers for your specific type of website or digital asset.
  2. Fees and Costs: Review the fees and costs associated with selling on the marketplace. Look for transparent fee structures and consider how they may impact your overall proceeds from the sale.
  3. Listing Quality: Assess the quality of listings on the platform. Look for marketplaces that provide robust listing features, including the ability to showcase important metrics and data about your website or digital asset.
  4. Support and Resources: Consider the level of support and resources offered by the marketplace. Look for platforms that provide guidance on valuing, marketing, and selling your digital assets.
  5. Reputation and Trust: Research the marketplace’s reputation and trustworthiness within the website flipping community. Consider user reviews and testimonials to gauge the experiences of others who have sold on the platform.
  6. Security and Escrow Services: Evaluate the security measures and escrow services offered by the marketplace to ensure a safe and secure transaction process for both buyers and sellers.

By carefully considering these factors, you can make an informed decision when choosing the right website flipping marketplace to sell your digital assets.

What is Flippa?


Flippa is an online marketplace that facilitates the buying and selling of websites, domain names, and digital assets. It provides a platform for individuals and businesses to list their online properties for sale and for potential buyers to browse through a wide range of websites and domains.

Flippa offers a variety of online assets for sale, including e-commerce websites, content websites, mobile apps, and more.

Users can find detailed information about the listings, including traffic and revenue data, to help them evaluate potential purchases. Flippa also provides tools and resources to assist with the website and domain selling process, making it a popular choice for those interested in website flipping and digital asset trading.

What is Empire Flippers?

empire flippers

Empire Flippers is a reputable online marketplace and brokerage that specializes in the buying and selling of online businesses, including websites, e-commerce stores, SaaS (Software as a Service) businesses, and other digital assets. The platform provides a secure and transparent marketplace for entrepreneurs and investors looking to acquire or divest online properties.

Empire Flippers offers a range of features and services to facilitate the buying and selling process, including thorough vetting of listings, comprehensive due diligence reports, and a dedicated team of professionals to assist both buyers and sellers throughout the transaction.

The platform is known for its emphasis on providing accurate financial and operational data, as well as its commitment to maintaining a high standard of integrity and professionalism in the online business marketplace.

Overall, Empire Flippers has earned a strong reputation within the industry for its commitment to transparency, security, and providing a seamless experience for those involved in buying and selling online businesses and digital assets.

Bottom Line

Choose the path that’s a good fit for you. I have experience with both Flippa and Empire Flippers. I’d say Flippa is more for starter sites or quick flips that you want to do. If you have more time to spend on the sale and your site is seasoned and income-producing, Empire Flippers may be the better bet.

To learn more about website flipping, check out my ebook, Flipping It to get the inside scoop to learn more about how to start website flipping starter sites, no-income and no-traffic required!

Jenn Leach, MBA

Jenn Leach is a Houston-based MBA with over a decade of experience in the banking industry. She writes at Millennial Nextdoor where she writes finance, money, business, and lifestyle content to help millennials create additional income streams online. Join her on Substack at

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