How to make money as a video content creator

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Thinking about becoming a video content creator?

If you’re looking for a way to turn your passion for creating videos into a steady income, you may be surprised at how easy it can be.

In this guide, we’ll show you how to make money from your videos by offering some tips and tricks that we’ve learned from our own experiences making a living as a video content creator. We’ll also tell you why these strategies work so well—and why they’re worth it!

What is a video content creator?

A video content creator is a contact creator that makes video content. This could be in the form of YouTube videos or TikTok videos, Instagram video content, etc.

You’ll be responsible for creating and producing video content for various platforms, such as YouTube, social media, and websites. These creators are often skilled in filming, editing, and storytelling, and are able to use these abilities to create engaging and informative videos that can be enjoyed by a wide audience.

The job of a video content creator is to identify the target audience for a particular video and create content that will appeal to that audience. This can involve researching and planning the video, filming it, and then editing and refining it to create a final product that is engaging, informative, and entertaining.

  • Video content creation is a rapidly growing field, as more and more businesses and organizations are realizing the power of video as a marketing and communication tool.
  • Video content creators are in high demand, as they are able to produce videos that can help businesses and organizations to engage with their audience, increase brand awareness, and drive traffic to their websites.

If you are interested in becoming a video content creator, there are a few key skills and qualities that you will need to succeed in this field. These include a passion for storytelling, a creative and artistic flair, and the ability to use video editing software to create professional-quality videos.

You will also need to be able to work well under pressure, be organized and detail-oriented, and be able to communicate effectively with clients and other stakeholders.

What to consider while launching your video content creator journey?

There are several things that you wanna keep in mind while starting your video content creator journey.

  • Don’t quit your day job
  • Keep experimenting with your content
  • Create a personal brand
  • Post regularly
  • Use keywords
  • Collaborate
  • Get your followers involved
  • Use video editing software
  • Create value-driven content

Don’t quit your day job.

It can take a long time to build up a following and make any real money from video content, so don’t expect to quit your day job anytime soon.

You may have heard stories of famous YouTubers who made millions off their videos, but those are the exceptions rather than the rule. Even if you do make money from streaming or selling ads on your channel, it will take years of hard work and effort before it’s enough for you to live off of full-time.

Keep experimenting with content.

As a video content creator, you’re not always going to have the time or resources to create the kind of videos that your audience wants. If that happens, try something new.

Don’t be afraid to experiment with new formats and ideas. The worst thing that could happen is that your viewers don’t like it as much and your numbers drop for a week or two—but if you stick with it long enough, they’ll come back around!

Create a brand.

When you’re starting out as a video content creator, it can be hard to think about branding.

The first few videos that you make are going to be rough and possibly not even worth watching. But as your production quality improves and your audience grows, it’s important that you start developing a brand identity.

To do this, first come up with some basic information like:

  • A logo or icon that represents your channel
  • The tone of voice you’ll use in videos (formal? casual?)
  • A style guide for the way people should dress when appearing on camera (suits vs t-shirts)

Post regularly.

Posting regularly is the key to success on any video channel, so it’s important that you set up a schedule for yourself and stick to it. Ideally, you should post at least once per week if not more than that.

To make sure you don’t let your viewers down by missing a deadline or botching something up halfway through an episode, keep an eye on when each new episode goes live.

You can do this by logging in to your YouTube account and checking out the “Schedule & Status” section of Creator Studio—this will allow you to see which videos have been released and when they’re set to expire (if there’s already been one uploaded).

Use the right keywords.

It’s important to use the right keywords. While this sounds like an obvious statement, it can be difficult to figure out what keywords are right for you.

Keep in mind that you want your content to rank highly in search engines and be visible to potential customers.

Also keep in mind that while some words may be more competitive and harder to rank for, they’re still worth pursuing if they’re relevant to your work and targeted at a specific audience.

Here are some tips on choosing the right keywords:

Collaborate with others.

  • Collaboration can help you build a brand.
  • Collaboration can help you learn new skills.
  • Collaboration can help you build your network.
  • Collaboration can help you expand your reach.

Get your followers involved in the process.

The best way to get your followers involved in the process is through polls.

Polls are a great way to ask for feedback and suggestions, and they’re also useful for establishing a sense of community among your audience.

For example, if you’re planning on making videos about traveling around the world, you could ask viewers what kind of content they’d like to see from you next.

Instead of simply asking them what they think about specific topics or ideas (which can feel like an interview), try asking questions that force people to consider what they themselves want or need before considering what might be good for other people.

For example: “What do you want me to make more videos about?” versus “What do YOU think I should make more videos about?”

Learn how to use video editing software.

Video editing software is a necessity if you want to be a professional content creator. It’s the only way that you can make your videos as polished and compelling as possible, so it’d behoove you to learn how to use it.

The most popular video editing software these days is Adobe Premiere Pro CC and Sony Vegas Movie Studio 14 Platinum (both of which are available on Steam), but there are plenty of other options out there depending on what type of platform you’re using or what kind of budget constraints you have.

Add value to your viewers’ lives.

As a video content creator, you have a unique opportunity to add value to your viewers’ lives.

If you can deliver information and advice that helps them improve their lives, or at least provides some comfort in the face of uncertainty, then you’re already on the right track.

If you want to make money as a video content creator, then think about what your audience needs most.

Are they looking for self-help? Business advice? Information on how to do things better?

Be authentic and honest with yourself about what’s important to them—and then deliver it with heart!

Pros and Cons of being a video content creator

Pros of working as a video content creator

  • Lucrative
  • Flexible hours
  • Express your creativity
  • Be the boss
  • Opportunity to travel

Cons of working as a video content creator

  • Unstable income
  • Inconsistent work
  • Slow growth journey

How much money do video content creators make?

Video content creators can make a full-time living in this profession. Many video contact creators do not make a full-time living in it can take several months or several years for them to earn money that can fully sustain their lifestyle. There are a lot of challenges to being a video content creator but many consider that benefits outweighing the disadvantages.

This article talks about how much influencers are making, some fetching $5,000 for a single Instagram sponsored post!

Charlie Chang, a finance influencer who makes video content earns between $20,000 to $30,000 per month, for example.

As with any job, how much you make as a video content creator depends on your skills and how much time you spend working.

If you’re making videos for the purpose of entertainment, it’s likely that your audience will be small. If they love what you’re doing and want to see more from you, then great!

You can continue making content for them—and maybe even dedicate yourself to becoming a career-focused content creator.

But if not…well then at least now we have this article to remind ourselves of what does work when trying to make money as a video content creator!

What are some ways video content creators make money?

There are a few ways that video content creators make money:

  • Ads, sponsorships and affiliate links. The majority of the revenue for many popular YouTube channels comes from ads that play before the video starts. If your channel has enough views, you can also sell sponsorships to big companies like Ford or Sony.
  • Donations. You can set up a Paypal account so people can donate to your channel if they want to support it and help you keep making videos (like I do). This is not a common method of generating income but it’s worth considering if viewers express interest in supporting you financially through Patreon or another platform.
  • Subscriptions/membership programs. Another way people support creators whose work they like is by subscribing to their channel on YouTube or paying monthly fees via a membership program like Patreon (more on this below). When someone subscribes, they’re automatically charged every month and get access to exclusive content from the creator such as behind-the-scenes footage or live streams where they get more personal attention from them than regular subscribers do! But don’t fret—if someone cancels their subscription before its renewal date then their card won’t be charged again unless they specifically re-subscribe within 30 days after canceling their previous membership plan; otherwise it will automatically lapse at end-of-month when payment schedules take effect again.”

With a little work, you can turn your video habit into a lucrative career!

As a content creator, you’ll need to be passionate about what you do.

You should also have a willingness to work hard and persistently towards your goals in order to succeed.

Additionally, being willing to take risks is important—you may encounter setbacks along the way, but if you keep going forward with your vision and don’t let failure get in the way of creating great content (and monetizing it!), then it’s possible for anyone!

In summary:

  • Passionate about video
  • Willingness to work hard/persistently towards goals/take risks

Final Word

Video content creation is a great way to make money. It’s also a very dynamic and exciting field, which means there are many ways to succeed if you put in the work.

If you have an interest in video content creation and want to make money from it, then the only thing stopping you from doing so is yourself!

This is something I’ve personally pursued and it’s been an exciting and rewarding journey. My success has been with many platforms but specifically Tik Tok and learning how to get sponsored on Tik Tok.

Overall, the job of a video content creator is an exciting and rewarding one, offering the opportunity to use your creativity and technical skills to produce videos that can engage and entertain audiences around the world.

If you have a passion for video and a desire to create content that resonates with viewers, then becoming a video content creator could be the perfect career for you.

Jenn Leach, MBA

Jenn Leach is a Houston-based MBA with over a decade of experience in the banking industry. She writes at Millennial Nextdoor where she writes finance, money, business, and lifestyle content to help millennials create additional income streams online. Join her on Substack at

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