How to get a paid Instagram brand deal [Beginner-friendly guide]

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Thinking about how to get a paid Instagram brand deal? Many people dream of becoming an Instagram influencer and getting paid to promote products and brands on their feed. However, it takes more than just a large following to secure a paid brand deal.

In this article, we will explore the steps you can take to get a paid Instagram brand deal, from building your audience to approaching brands and negotiating rates.

With the right approach and strategy, you can land your first paid Instagram brand deal and start monetizing your influence on the platform.

How Do Instagram Brand Deals Work?

Instagram brand deals are a way for influencers or content creators to earn money by promoting a brand’s product or service to their followers. In exchange for promoting the product or service, the influencer receives payment or free items.

To qualify for brand deals, influencers must have a significant following and engagement rate on their Instagram account. Brands look for influencers who have a loyal and engaged audience that is likely to be interested in their product or service.

It’s important for influencers to have a clear understanding of their niche and target audience.

  • Brands are looking for influencers who can create content that aligns with their brand’s values and resonates with their target audience. Influencers who have a unique and consistent aesthetic and voice are more likely to attract brand deals.
  • Influencers should also be aware of the different types of brand deals available. Some brands may offer a one-time sponsored post, while others may offer a longer-term partnership. In a longer-term partnership, the influencer may be required to create multiple posts or stories over a period of time.

Be transparent with their followers when promoting a brand’s product or service. The Federal Trade Commission (FTC) requires influencers to disclose when a post is sponsored or an ad, to ensure that followers are aware of the promotional nature of the post.

Instagram brand deals can be a lucrative way for influencers to earn money and collaborate with brands they admire. However, it’s important for influencers to be selective about the brands they work with and ensure that the brand’s values align with their own.

How to get an Instagram paid brand deal?

The first step to getting a paid Instagram brand deal is to build a strong following and engagement on your account. Brands are looking for influencers who have an engaged audience that will be interested in their products.

This means you need to create high-quality content that resonates with your audience, engage with your followers, and grow your following over time. Once you have a solid following, you can start reaching out to brands or wait for them to approach you. However, it’s important to approach brands that align with your values and niche to ensure a successful collaboration.

When approaching brands, it’s important to have a clear pitch that highlights your strengths and how you can help them achieve their marketing goals. This includes your audience demographics, engagement rates, and any previous brand collaborations you’ve done.

You should also be prepared to negotiate rates and terms of the collaboration, including the number of posts, type of content, and timeline.

Step 1: Building a Solid Instagram Presence


To attract brand deals on Instagram, it’s crucial to build a strong presence on the platform. Here are some tips for creating a solid Instagram presence:

Creating High-Quality Content

One of the most important aspects of building a strong Instagram presence is creating high-quality content. This means taking the time to plan out and execute visually appealing posts that align with your brand identity.

Consider using a consistent color palette and editing style for your posts to create a cohesive feed. Use high-quality images and videos, and make sure your captions are engaging and informative.

Another effective way to create high-quality content is by collaborating with other creators or brands. This not only helps you reach a wider audience but also adds variety to your content.

Increasing Followers and Engagement

Having a large and engaged following is key to attracting brand deals on Instagram. To increase your followers and engagement, consider these strategies:

  • Use relevant hashtags to increase your reach
  • Engage with your followers by responding to comments and DMs
  • Post consistently to keep your followers engaged
  • Host giveaways or contests to incentivize engagement
  • Use Instagram Stories and Reels to showcase your personality and behind-the-scenes content

Remember, building a solid Instagram presence takes time and effort. By consistently creating high-quality content and engaging with your followers, you can attract brand deals and monetize your account.

Step 2: Identifying Suitable Brands

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To get paid brand deals on Instagram, it is crucial to identify suitable brands that align with your niche and values. This section will provide some tips on researching potential brands and aligning brand values.

Researching Potential Brands

Before reaching out to brands, it is important to research and evaluate them to ensure that they are a good fit for your audience and content. Here are some ways to research potential brands:

  • Look for brands that are already interacting with your content or engaging with your followers.
  • Use Instagram’s search function to find brands that are relevant to your niche.
  • Look for brands that are active on social media and have a strong online presence.
  • Use influencer marketing platforms, such as AspireIQ or Upfluence, to find brands that are looking for influencers to collaborate with.

Aligning Brand Values

Once you have identified potential brands, it is important to align their values with your own. This will ensure that your sponsored content feels authentic and resonates with your audience. Here are some ways to align brand values:

  • Research the brand’s mission statement and values to ensure that they align with your own.
  • Look for brands that are socially responsible and environmentally conscious, if those are values that are important to you and your audience.
  • Consider the brand’s target audience and whether they align with your own audience demographics.
  • Look for brands that have a similar aesthetic or style to your own content.

By researching potential brands and aligning brand values, you can increase your chances of securing paid brand deals on Instagram while also creating authentic and engaging content for your audience.

Step 3 : Reaching Out to Brands

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Reaching out to brands is an essential step to get a paid Instagram brand deal. Here are some tips to help influencers craft a pitch and negotiate a deal. This is my favorite! I love cold pitching brands. It makes me feel so powerful and it’s an exciting process that can reward you nicely!

Crafting a Pitch

Crafting a pitch is the first step to get a paid Instagram brand deal. Influencers should make sure to research the brand and its products and services before making a pitch. They should also consider the brand’s target audience and how their content aligns with the brand’s values.

When crafting a pitch, influencers should keep it short and sweet. They should highlight their unique selling points and how they can help the brand achieve its goals. They should also include their engagement rate and the demographics of their audience.

Influencers should personalize their pitch and make it clear that they are genuinely interested in working with the brand. They should also showcase their creativity and provide examples of their previous collaborations with other brands.

Negotiating a Deal

Negotiating a deal is the next step after crafting a pitch. Influencers should be prepared to negotiate the terms of the deal, including the scope of the project, the deliverables, and the compensation.

Influencers should make sure to set clear expectations and deadlines. They should also discuss the usage rights and how the brand plans to use their content. They should also consider the payment terms and how they will receive payment.

Influencers should be flexible and willing to compromise, but they should also know their worth and not settle for less than what they deserve. They should also make sure to have a written agreement that outlines all the terms and conditions of the deal.

By following these tips, influencers can increase their chances of getting a paid Instagram brand deal.

Maintaining Professionalism

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When working with brands, it is important to maintain a high level of professionalism to ensure continued partnerships and opportunities. This section will cover two sub-sections, “Delivering on Promises” and “Maintaining Brand Consistency,” to help creators maintain a positive and professional relationship with their brand partners.

Delivering on Promises

When working with brands, it is essential to deliver on the promises made during the negotiation phase. This includes meeting deadlines, producing high-quality content, and adhering to the agreed-upon terms and conditions. Failing to meet these expectations can damage the creator’s reputation and harm their chances of future brand deals.

To ensure that all promises are met, creators should create a detailed plan for each partnership. This plan should include a timeline for content creation, a list of deliverables, and any other relevant details. By having a clear plan in place, creators can ensure that they stay on track and meet all expectations.

Maintaining Brand Consistency

Maintaining brand consistency is crucial when working with brands. Creators should ensure that their content aligns with the brand’s values, messaging, and aesthetic. This includes using the brand’s logos, colors, and fonts when creating content.

To maintain brand consistency, creators should review the brand’s existing content and take note of any recurring themes or styles. They should also communicate with the brand to ensure that their content aligns with the brand’s vision.

In conclusion, maintaining professionalism is essential when working with brands. By delivering on promises and maintaining brand consistency, creators can build strong relationships with their brand partners and increase their chances of future opportunities.

Evaluating Success

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After securing a brand deal on Instagram, it’s important to evaluate the success of the campaign to determine its effectiveness. This will help influencers improve their future collaborations and provide brands with valuable feedback.

Measuring Engagement

One of the most important metrics to evaluate is engagement. This refers to the number of likes, comments, shares, and saves that a post receives. High engagement indicates that the content resonated with the audience and generated interest in the brand.

Influencers can measure their engagement rate by dividing the total number of engagements by the number of followers and multiplying by 100. A good engagement rate is typically between 1% and 3%.

Brands may also provide influencers with specific engagement goals to meet. Meeting or exceeding these goals can lead to future collaborations and increased compensation.

Assessing Brand Feedback

In addition to measuring engagement, influencers should also assess the feedback they receive from the brand. This can include comments on the post, direct messages, or emails.

If the brand is pleased with the collaboration, they may provide positive feedback and express interest in future collaborations. However, if they are dissatisfied, they may provide constructive criticism or end the partnership.

Influencers should take all feedback into consideration and use it to improve their content and collaborations in the future.

Overall, evaluating the success of an Instagram brand deal is crucial for both influencers and brands. By measuring engagement and assessing brand feedback, influencers can improve their content and increase their chances of future collaborations, while brands can gain valuable insights into their target audience and the effectiveness of their marketing efforts.

What’s next? Getting sponsored on TikTok!

There you go!

Want more? Grab my brand deal course now 50% off – no coupon needed. This is the perfect time to get serious about brand deals as an income source to fuel your business. See you on the inside!

Jenn Leach, MBA

Jenn Leach is a Houston-based MBA with over a decade of experience in the banking industry. She writes at Millennial Nextdoor where she writes finance, money, business, and lifestyle content to help millennials create additional income streams online. Join her on Substack at

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