Nike Affiliate Program | How it works and is it worth it?

nike affiliate program

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Curious about the Nike affiliate program? You might be curious about joining or learning more about the program. In this article, we’ll cover it all, sharing:

  • What Nike is
  • What the Nike affiliate program is
  • How the Nike affiliate program works
  • Nike affiliate program reviews

Let’s go!

What is Nike

Nike homepage

You might know Nike because they’re a popular brand for sneakers and sportswear. I have four pairs of Nike’s in my house right now.

Nike is a multinational corporation that designs, develops, and sells athletic footwear, apparel, equipment, and accessories. It was founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight and officially became Nike, Inc. in 1971.

The company is headquartered in Beaverton, Oregon, USA, and is one of the largest and most recognizable sportswear brands in the world.

Nike is known for its iconic “swoosh” logo and its famous slogan “Just Do It.”

The company sells a wide range of products, including running shoes, basketball shoes, soccer cleats, and fitness apparel, among others. Nike has collaborations with professional athletes, designers, and other brands to create exclusive and limited-edition products.

  • 7 million visitors each month to
  • Operating in 160+ countries
  • Offering athletic apparel, footwear and equipment

Nike is also committed to sustainability and social responsibility. The company has set a goal to reduce its carbon footprint and has launched several initiatives to improve sustainability in its operations and products.

Nike also supports various social and environmental causes, including diversity, equity, and inclusion, and has made efforts to improve the working conditions of its factory workers.

What is the Nike affiliate program?

Nike affiliate program

Nike’s affiliate program lets you earn 11% commission on referring customers to Nike with your affiliate link. For example, if you refer $10,000 in Nike sales for the month, you’d earn 11% of that, or $1,100.

Nike has an affiliate program that allows website owners and social media influencers to promote Nike products and earn a commission on sales generated through their unique referral links.

The Nike affiliate program is managed through the AWIN Advertising network, and affiliates can earn a commission rate of up to 11% on sales of Nike products. The program is free to join, and affiliates have access to a wide range of promotional materials, including banners, links, and product feeds.

To become a Nike affiliate, you need to apply through the AWIN Advertising network and get approved. Once approved, you can start promoting Nike products on your website or social media channels using the promotional materials provided. You will earn a commission on any sales made through your referral links.

Overall, the Nike affiliate program can be a great way to monetize your website or social media channels if you have an audience interested in sportswear and athletic products. However, it’s important to comply with the program’s terms and conditions, such as not using deceptive marketing practices or making false claims about Nike products.

How to join the Nike affiliate program

nike affiliate program usa

You can join Nike’s affiliate program through this page. They partner with AWIN affiliate network for their affiliate program. You join AWIN and from there, can apply to join Nike’s affiliate program.

Once you’re in AWIN, you can browse their many affiliate brands they support and apply to other affiliate programs, as well.

Nike’s affiliate program is for influencers and content creators in the sports, fashion, news, and health and fitness niches, to name a few.

  • 11% affiliate commission
  • 30-day cookie
  • Affiliate banners available
  • New product and offer communications to all affiliates
  • Gifts available

How to become a Nike brand ambassador?

Becoming a Nike brand ambassador can be a great way to represent the brand and promote their products. Their brand ambassadorship is like a Nike influencer program. It’s like their Nike program to review products.

The process of becoming a Nike brand ambassador is not always clear-cut and may vary depending on the region, type of ambassadorship, and other factors. Here are some general steps that can help you become a Nike brand ambassador:

1. Build a strong personal brand

Nike typically looks for brand ambassadors who have a strong personal brand and are already influential in their communities or on social media. Building a strong personal brand can involve creating engaging content, demonstrating expertise in your niche, and growing your social media following.

2. Engage with Nike on social media

Engage with Nike on social media by following their official accounts, tagging them in your posts, and using relevant hashtags. This can help you get noticed by the company and show your interest in their products.

3. Apply for Nike events and campaigns

Nike frequently runs events and campaigns that involve selecting brand ambassadors. Keep an eye out for these opportunities and apply if you meet the eligibility criteria.

4. Apply through the Nike website

Nike has an online application portal for individuals interested in becoming brand ambassadors. You can fill out the application form and provide information about your personal brand, social media following, and why you want to become a Nike brand ambassador.

5. Network and collaborate with other brand ambassadors

Networking with other Nike brand ambassadors can help you learn more about the program and potentially get referred for ambassadorship opportunities. Collaborating with other brand ambassadors on social media can also help you reach a wider audience and build relationships with other influencers.

Examples of brand ambassadors may be well-known social influencers, pro athletes, or public figures and celebrities.

Overall, becoming a Nike brand ambassador involves building a strong personal brand, engaging with the company on social media, applying for relevant events and campaigns, and submitting an application through the Nike website

You can find Nike brand ambassador opportunities through the Nike website, and sponsored network sites like Aspire or Social Fabric. Or, you may be contacted by Nike about working with them in a brand ambassador role.

Nike brand ambassador vs Nike affiliate

Brand ambassadors are not the same as affiliates, though a lot of people get the two terms confused with one another. Brand ambassadors are like brand evangelists for the company and their role can vary a lot, depending on the company.

Some organizations hire brand ambassadors as W2 employees.

They are employees for the company and their work involves attending media events and doing PR-related activities for their employer. Other brand ambassadors are social media influencers that may or may not earn money for repping a brand.

So, what’s the difference between a Nike brand ambassador and a Nike affiliate?

A brand ambassador may or may not receive a one-time or ongoing payment for representing a brand. An affiliate receives continuous payment in the form of affiliate commission when their affiliate links return a sale (or conversion) for the company.

Is the Nike affiliate program legit?

Yes, Nike’s affiliate program is legit. Nike is a household name. It only makes sense that they offer an affiliate program to drive traffic and sales for their company.

Their affiliate program is a good fit for content creators and influencers that create content for an audience that would use Nike.

Why become a Nike affiliate?

nike affiliate marketing

There are several reasons why someone might want to become a Nike:

  1. Earn commissions: Affiliates earn a commission on sales generated through their unique referral links. This can provide a passive income stream and allow affiliates to earn money while promoting products they believe in.
  2. Expand your reach: Affiliating with a company like Nike can help you expand your reach and attract new followers or customers. By promoting products to your audience, you can increase your visibility and establish yourself as an authority in your niche.
  3. Access to exclusive products or discounts: Some companies offer exclusive products or discounts to their affiliates. This can be a great incentive to join their program and can also provide value to your audience.
  4. Build relationships with brands: Affiliating with a company can help you build relationships with brands and establish yourself as a valuable partner. This can lead to opportunities for collaborations or sponsorships in the future.
  5. Low start-up costs: Affiliate marketing typically has low start-up costs, making it an accessible way to start earning money online. All you need is a website or social media platform and the ability to promote products effectively.

Overall, becoming an affiliate for a company can provide a range of benefits, from earning commissions to building relationships with brands and expanding your reach.

However, it’s important to choose a company and product that aligns with your values and interests to ensure that you can promote it authentically and effectively.

Nike affiliate program requirements

It is not unusual for affiliate programs to have requirements for affiliates to join. This can include:

  • Minimum monthly traffic
  • Minimum leads generated daily or monthly
  • Established social media accounts
  • Established affiliates within the AWIN network

Sometimes these affiliate program requirements are made public, and sometimes not. The Nike affiliate program requirements are unclear. If you’d like to join their affiliate program, I would encourage you to apply. You don’t want to wreck your brain trying to figure out if you’ll get approved as an affiliate. Take action and just apply.

Nike affiliate program FAQ

Here are some common questions you might have about Nike’s affiliate program.

1. Is Nike’s affiliate program free to join?

Yes, you can join the Nike affiliate program for free. Just go to the Nike affiliate program sign up through AWIN’s network and join the program.

2. Does Nike manage their affiliate program?

They partner with AWIN affiliate network for their affiliate program. The AWIN affiliate network is a collection of many affiliate programs. You can join AWIN for free and once signed up, find the Nike affiliate program and join.

3. How much does Nike’s affiliate program pay?

They offer an 11% commission.

How to promote in the Nike affiliate program

There are plenty of ways to refer Nike to customers. Here are some ideas to get you started:

Blogging is one of the best ways to make money with affiliate marketing. It’s helped me create an additional $4,000+ per month income stream. Read how to start a money-making blog to get your blog started, if you don’t already have one.

Or, you could join Medium and create your Medium blog on that platform.

Here are more ideas for promoting Nike products as a Nike affiliate but, before you hit the ground running with any of these ideas, it’s important to review Nike’s terms and conditions to see how you can and can’t promote them.

Social media

Promoting Nike products across your social media networks is a common way to share Nike with your audience. You can order and try on Nike products, sharing with your audience across your social networks like YouTube, Instagram, TikTok, etc.

  • OOTD
  • GRWM
  • Try-on hauls

Email marketing

Email marketing is about sending email newsletters to your email subscribers about companies you want to promote, like Nike. This can include sharing upcoming events like promotional contests, giveaways, sales, and other events happening. You can also share your video or blog post review of Shein in your email newsletter.

Writing a blog post

A blog post is an excellent way to use content marketing to share Nike with your audience. This can include a blog post review or blog post feature. You can include video and/or images and open the comments up to readers to share their thoughts about your blog post.

Creating your own profitable blog from scratch is an option. You can also join Medium and look into Medium affiliate marketing with your own Medium blog.

Bottom line

We just covered the Nike affiliate program. You learned what the affiliate program is about, how it works, how to join, who it’s for, and more. Joining Nike’s affiliate program is an interesting way to make money with Nike affiliate marketing. If this brand is within your niche and one you’re excited to promote, go for it!

Is the Nike affiliate program one that you’d join?

Jenn Leach, MBA

Jenn Leach is a Houston-based MBA with over a decade of experience in the banking industry. She writes at Millennial Nextdoor where she writes finance, money, business, and lifestyle content to help millennials create additional income streams online. Join her on Substack at

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