How to make money as a microinfluencer: Instagram Sponsorships

instagram sponsorships

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If you are wondering about how to make money as a microinfluencer with Instagram sponsorships, you are not alone.

Instagram sponsorships are super desirable for influencers, bloggers, and YouTubers because they are:

  • Lucrative
  • Help you build lasting relationships with brand
  • Snag free stuff, and
    Get paid to Instagram

Being a microinfluencer can be a great way to make money by leveraging your social media following and personal brand.

How to make money with Instagram sponsorships

Microinfluencers often have a niche audience and a high level of engagement, which can make them valuable partners for brands looking to reach a specific target market.

In this guide, we will explore how to make money as  microinfluencer with Instagram. We will show you how to start your own microinfluencer presence online and provide tips on how to grow your following, increase engagement, and attract brand deals.

Instagram sponsorship

You be wondering…

  • How to make money as a microinfluencer
  • How to get Instagram sponsorship for small accounts?
  • How to get sponsors on Instagram?
  • What income is possible?
  • Is this income sustainable?
  • And, more questions!

Make sure you bookmark this post to save for later and if you can, give us a follow in Instagram! We’re growing this new social channel for us and we’d love to have your support!

How to Start as a Microinfluencer

Starting as a microinfluener can be done in a few steps. Once you’re there, you can leverage your influence to make money online through Instagram sponsorships and other routes.

Here’s the step-by-step process for starting as a microinfluencer:

Identify your niche or area of expertise

This could be a specific topic, such as fashion, beauty, or fitness, or a specific demographic, such as moms or college students.

  • Reflect on your interests and passions. Think about the topics that you are genuinely interested in and knowledgeable about, and consider how you can turn those into a blog.
  • Research the market. Look at other blogs in your potential niche and see what they are writing about, what kind of content they are producing, and what seems to be resonating with their audience.
  • Analyze your audience. Identify the demographics of your potential readers and think about what kind of content would appeal to them.
  • Identify a gap in the market. Look for areas where there is a lack of information or a need for a different perspective, and consider how you can fill that gap with your blog.
  • Test your niche. start creating content and see how it resonates with your audience, track your audience engagement and see if you are reaching your target audience.
  • Be flexible, as you gain more experience, your niche may evolve and change, be open to new opportunities and ideas that may arise as you grow your audience.
  • Be specific and unique, try to identify a specific angle that differentiates you from other bloggers in the same niche.

Build your presence on social media

Create accounts on platforms such as Instagram, Twitter, and TikTok, and start posting content related to your niche. Some ideas for building your social media presence include:

  • Post high-quality, engaging content that aligns with your niche
  • Use hashtags and keywords that are relevant to your niche to make it easier for people to find your content
  • Engage with your audience by responding to comments and messages, and by sharing and commenting on other users’ content
  • Collaborate with other users or brands in your niche to expand your reach and gain exposure to new audience
  • Offer exclusive content, such as behind the scenes or early access, to incentivize people to follow you
  • Use analytics tools to track your audience engagement and growth, and use that information to improve your strategy and content.
  • Participate in online communities related to your niche
  • Leverage Influencer marketing by working with influencers in your niche to gain more visibility

Engage with your audience

Respond to comments and messages, and make an effort to build relationships with your followers. Engaging with your audience is about interacting with them. This can be as simple as responding to comments, polling your audience to get their thoughts on a subject, asking questions, and answering questions.

Collaborate with brands

Reach out to companies that align with your niche and see if they would be interested in working with you. Collaborating with brands can be a fun way to introduce your content and personal brand to a new company. It’s a neat way to share the brand with your audience too, and a way to monetize your influence.

Be authentic and consistent

Be true to yourself and your audience, and post regularly to keep your followers engaged.

Use analytics tools

Track your performance and growth with analytics tools. Many of these are built into the networks you’re already using like Facebook, Instagram, TikTok, and others.

How to Make Money as a Microinfluencer and Get Instagram Sponsorships

Now, you’re an influencer. Lets talk about how to make money with Instagram!

First, you might be wondering, who the heck am I to give out Instagram advice.

Especially since I have a super tiny Instagram following.

Well, I’ve been in the influencer space for over 5 years, operating and selling dozens of blogs, that I have monetized in many ways, including with blog sponsorships.

I have monetized small blogs with Instagram sponsorships and helped others score blog sponsorship deals.

And before I was in the influencer space, I was running an ecommerce store. As a store owner, I worked intimately with tons and tons of influencers. I collaborated with bloggers and influencers, hosted and participated in events, giveaways, roundups, blog hops and more!

Influencers were one of the chief reasons my store reached $30,000/month in sales!

The truth is, getting Instagram sponsorships is a lot easier than you might think.

Here’s how it works.

How Do You Get Sponsored on Instagram?

An Instagram sponsorship is where you, the influencer, partners with a brand to collaborate on Instagram.

The collaboration is a feature where you, the influencer features the brand on your Instagram feed, showcasing their product and/or service to your followers. And, the brand pays you to do this.

Influencer marketing is super valuable.

In 2018, it was a $4.6 billion dollar market!

Brands recognize this and they’re willing to pay for exposure to an influencers audience.
So, that’s where Instagram sponsorships come into play.

Furthermore, microinfluencers are becoming more and more popular. They have better engagement and a closer connection with their audience that large million-follower influencer accounts. Microinfluencers can snag brand deals up to $10,000 per post (or more)!

It’s really incredible.

How Many Followers Do You Need For Sponsors?

Instagram sponsorship

You can get sponsored with as little as 500 followers, honestly.

The number of followers you need to get paid for sponsored posts can vary depending on several factors such as your niche, engagement rate, and the type of partnership you are looking for.

In general, for most platforms, having a following of at least a few thousand followers is a good starting point for most brands.

However, some brands may be interested in working with micro-influencers with a smaller following, if they have a high engagement rate and a niche audience that aligns with their target market.

Having a high engagement rate, which can be measured by the percentage of your followers who engage with your posts, is also important for brands when considering working with an influencer. They are looking for influencers with engaged followers who are more likely to take action based on the influencer’s recommendations.

Ultimately, the most important thing is to build a strong, engaged community of followers in your niche, and to be able to demonstrate your value as a marketing partner to brands. As you grow your following, you can also reach out to brands and offer your services as an influencer, and negotiate your compensation.

As you see, the follower count is less important than you think. Engagement is key. Because a loyal audience of 500 engaged followers can be more valuable than an unengaged audience of 10,000.

Don’t let your follower count hold you back. Anything is possible.

How Do You Get Sponsored?

When it comes to how to make money as a microinfluencer, how do you get sponsored?

Find brands to connect with and collaborate on a sponsored post.

  • Cold pitch brands
  • Post your business email so brands can reach you
  • Apply to sponsored post networks

How Do You Get Paid to Promote Brands?

Instagram sponsorship

Brands pay in multiple ways, from:

  • Direct deposit
  • PayPal
  • Venmo
  • Gift cards
  • Free products
  • Store credit

You want to try to get cash for brand deals.

So, direct deposit, PayPal and Venmo are the most desirable ways to make money with Instagram sponsorships or brand deals. If you’re smaller, you may get offers for free product or store credit. This is fine too, but with my guidance, I can show you how to get paid cash every single time.

What’s Next?

My course shows my strategy for booking sponsored posts consistently throughout the year. These are strategies I use today to make money as an influencer.

Learn how to make money as a microinfluencer, nanoinfluencer, or any influencer.

One last thing…

If you want to look into spying on your competitors on Instagram, you’ll wanna review this resource, which gives you valuable Instagram insight.

That is all. Good luck!

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Jenn Leach, MBA

Jenn Leach is a Houston-based MBA with over a decade of experience in the banking industry. She writes at Millennial Nextdoor where she writes finance, money, business, and lifestyle content to help millennials create additional income streams online. Join her on Substack at

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