How to sell ebooks online with PayPal

how to sell ebooks online with paypal

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I’m going to show you how to sell ebooks online with PayPal. I’m no expert, I’ll be honest but, I am an ebook author. I have written and sold multiple ebooks including my suite of ebooks that have sold hundreds of copies since I launched about a year ago.

Selling ebooks can be very fruitful.

And, it can be done quicker than you think. I actually wrote this ebook about how to write ebooks fast. You can click here to check it out on Amazon. It shows you how to write ebooks in three hours, called 3 Hour Ebook!

Anyway, let’s get back to learning how to sell ebooks online with Paypal.

You’ll read about:

  • How to sell ebooks in an online business
  • Tools and resources needed for this business
  • How much time it’ll take
  • How much you can potentially earn
  • And, more!

Let’s get into it!

Why start an ebooks business?

There are several reasons why someone might want to start selling online ebooks in an ebook business.

For me, ebooks were a way to create an additional income stream. And, a passive income stream, at that. You spend time in the beginning, setting the foundation for your ebooks income stream, connecting your systems and then it can make you money in your sleep.

It’s a great feeling to wake up to PayPal notifications in the morning because you sold ebooks overnight.

Pros and Cons of Selling Ebooks

Selling ebooks is not easy but, it can done by anybody. You don’t need special skills, a specific background or education, expertise, etc.

here are both advantages and disadvantages to selling ebooks. Here are some of the pros and cons:


  • Low startup costs: As mentioned before, starting an ebook business requires minimal upfront investment, making it accessible for anyone who wants to start their own business.
  • High profit margins: Because ebooks don’t have the same production costs as physical books, the profit margins can be much higher.
  • Wide distribution: Ebooks can be sold on a variety of platforms, making it easier to reach a global audience and increase sales.
  • Flexibility: Ebooks can be created in a variety of formats and on a variety of topics, giving you more creative freedom and flexibility to create the content you want.
  • Passive income: Once you’ve created an ebook and put it up for sale, it can continue to generate revenue for you long after the initial effort of creating it.


  • Competition: The ebook market is crowded, and it can be challenging to stand out from the competition.
  • Limited visibility: Because ebooks are sold primarily online, it can be challenging to get your book in front of the right audience.
  • Format limitations: Ebooks are limited to digital formats, which can make them less accessible to people who prefer physical books.
  • Intellectual property concerns: Piracy can be a problem in the ebook market, making it more difficult to protect your intellectual property.
  • Changing technology: As technology evolves, ebook formats and distribution methods may change, making it challenging to keep up with the latest trends and best practices.

How to sell ebooks online with PayPal

where to sell ebooks

Three three basic steps to selling ebooks are:

  1. Write your ebook
  2. Publish it and connect it to your distribution system
  3. Marketing

Writing your ebook

Choose a topic or niche for your ebook. Select a topic or niche that you are passionate about or have expertise in. It’s essential to choose a topic that is in demand and has a market for it.

Next, write and format your ebook. Create your ebook in a format that is compatible with popular e-readers such as Kindle, Nook, or iBooks. You can use free online tools or hire a professional to help with formatting.

Then, create a cover. Design an eye-catching cover for your ebook. The cover should be professional-looking and visually appealing to potential readers.

I wrote my book in Google Docs. You could easily use Microsoft Word or a similar program. I proofread and edited it using Grammarly and then I designed the ebook cover with Canva.

Publishing the ebook (and distribution)

Publish and distributing your ebook comes next. Once you’ve completed the above steps, publish your ebook on your chosen platform and promote it to your target audience.

Where to sell ebooks

Choose a platform to sell your ebook. There are several online platforms to sell ebooks, including Amazon Kindle Direct Publishing, Barnes & Noble’s Nook Press, and Apple iBooks. Research each platform and choose the one that suits your needs.

Other places where to sell ebooks:

  • Sendowl
  • Your website
  • Fiverr
  • Creative Market
  • Etsy

I have ebooks on Gumroad, which I’m a big fan of. I also sell books on Amazon KDP.

Gumroad books
My Gumroad products

For how to sell ebooks online with Paypal, look at platforms like Gumroad or Sendowl. You can connect your Paypal account and when customers buy, they’ll go through Paypal checkout. The money will go to your Paypal account and that’s how you’ll earn money.

This is how I make money in my sleep with my Gumroad ebooks.

Set a price. Determine the price for your ebook. Research your competitors and decide on a competitive price that will attract potential buyers.

Marketing your ebook

The last step is marketing! This can literally make or break your ebook sales.

Market your ebook by creating a marketing plan to promote your ebook. Use social media platforms, email marketing, and other digital marketing strategies to reach your target audience.

The marketing can get quite in depth. You can look at partnering with social media influencers like TikTokers that are on “booktok.” Or, you could pay for Amazon advertising if you sell in KDP. You could do paid Google ads or explore other options.

What tools do you need to sell ebooks online?

Here are the tools you can use to sell ebooks online:



Gumroad is one of many online platforms that you can use to sell digital products like ebooks.

Gumroad is primarily used by creators such as artists, writers, musicians, and designers to sell their work online. Creators can set up their own online store and list their products, including ebooks, music, videos, software, and merchandise.

One of the unique features of Gumroad is that it allows creators to offer different pricing options, including:

  • Pay-what-you-want pricing
    Subscription-based pricing, and
  • Bundle deals.

It also provides creators with detailed analytics and customer data to help them track their sales and understand their audience.

Gumroad is great whether you want to learn how to sell pdf files online using Paypal, sell ebooks online, or sell e-guides, or other digital products.

In my Gumroad review, I talk about what I like and don’t like but, ultimately, I’m a Gumroad customer and I’ve used the platform to sell $10K+ worth of products and services online. Gumroad is one of my top recommended platforms for selling online ebooks.


canva review

Canva is a web-based graphic design tool that allows users to create graphics, presentations, posters, social media posts, and other visual content.

  • Canva provides users with a user-friendly drag-and-drop interface, along with a vast library of pre-designed templates, images, icons, and fonts. Users can customize their designs by adding text, shapes, and images or by uploading their own graphics.
  • Canva offers both free and paid versions of its platform. The free version provides access to a wide range of templates, images, and design elements, while the paid version, called Canva Pro, offers additional features, including more extensive design tools, unlimited storage, and access to premium templates and images.

Canva has become a popular tool for individuals and businesses looking to create professional-looking designs quickly and easily, without the need for extensive design skills or software. It is widely used by marketers, social media managers, bloggers, and small business owners, among others.

Use Canva to:

  • Design your ebook cover
  • Create graphics for your ebook
  • Create marketing materials like ad visuals, etc.

I use Canva for ebook design. Just use the search field and type in “ebook cover” or “book cover” to see the various book templates available for book covers.

Pick your favorite, design it to your specifications, changing out the text, image, font, colors, etc. to really make it your own. Then, you can download it for your use.



Grammarly is an online grammar checking and writing enhancement tool that uses artificial intelligence and natural language processing to help users improve their writing.

I use Grammarly for checking grammar, spelling and readability in my ebooks. It’s super easy to use Grammarly and it’s a smart way to spot check your work to make sure it’s error-free.

Bottom line

Selling ebooks online with Paypal is possible. I mentioned that I’ve mastered writing ebooks in hours. I used to take an entire weekend to write an ebook, which isn’t too bad, honestly. But, I’ve cut that down to hours and I share my strategy in my latest ebook, 3 Hour Ebook.

If your goal is to write ebooks fast, you may consider grabbing a copy.

What are your goals for selling ebooks online with Paypal?

Jenn Leach, MBA

Jenn Leach is a Houston-based MBA with over a decade of experience in the banking industry. She writes at Millennial Nextdoor where she writes finance, money, business, and lifestyle content to help millennials create additional income streams online. Join her on Substack at

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