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Everyone knows that high-quality content is the essence of blogging.
However, informative and thought-provoking articles alone are not enough if you want your blog to become a lucrative source of income or simply reach a broad audience. When competition is as steep as it is, you have to invest time, effort, and in some cases, money for your blog to reach new levels of visibility.
Fortunately, there is an abundance of strategies that can help you achieve that. But this is where another issue arises. When there are so many options, how do you choose the best ones?
Surely, you cannot focus on everything as that would only prove to be a waste of valuable resources. To alleviate this task, we have compiled a list of a few effective ways to promote your blog in 2021.
Optimize your website
Search Engine Optimization is, by all means, not a new promotional strategy.
Still, it is a mighty one, which is why it has earned a place on our list. There are two fundamental ways in which SEO can assist you when it comes to promoting your blogging efforts:
- A well-optimized website helps search engines notice, index, and rank it. The more effort you put into your SEO, the better position your blog will earn, thus allowing more people to find it.
- Once people find your blog, you want them to enjoy spending time on it. This is where loading speed, easy navigation, mindful design, and convenience come into play.
SEO is a complex process that requires a lot of learning, fixing, and tweaking. Since it would be impossible to cover all the details of search engine optimization in just one article, we will focus on the essentials.
Firstly, if you are still in the initial stage of starting a blog, you must opt for a reliable hosting service and website platform. These play a paramount role in satisfactory user experience.
Then, once you move on to the content-creating aspect of blogging, you need to do keyword research. Writing articles people are searching for is essential if you want someone outside your immediate family to read them.
From there, you want to track your website’s performance and rankings regularly and improve specific details accordingly. If something is not working out, don’t be afraid to experiment with different strategies.
Reap the benefits of email marketing
Email marketing is an incredibly effective way to gain access to a broader audience and build a lasting connection with your readers.
It essentially entails building a list of subscribers and tactfully sending them messages depending on what you want to achieve.
However, with this promotion strategy, it is crucial to remember that your emails should always be informative and of value to the recipients. Here is what you need to do to set the wheels in motion with email marketing:
- Add a subscribe button to your blog – it needs to be attention-grabbing so that your visitors notice it yet subtle enough to not annoy them. You can place it on your home page or include it in the form of a popup.
- Pick an email marketing platform – this tool can help simplify the process of email creation. ActiveCampaign, Drip, and Omnisend are a few examples worth exploring.
- Add affiliate links to your emails and blog posts – just make sure they are relevant to your readers and do not go overboard with them.
Social media is by far one of the best ways to promote your blog in 2021. After all, if you don’t have a strong presence on at least a couple of prominent social media platforms – do you even exist?
Choose which platforms you want to focus on based on your target audience and the content you create. Make sure the posts you share are intriguing and pay special attention to the images and titles.
Moreover, do not forget to include social media buttons on your blog.
They will increase engagement by allowing your readers to comment, like, and share your articles with ease.
However, you shouldn’t rely solely on readers sharing your posts.
You should do that, too! Consistency is essential here – post often enough to maintain interest but not too often to avoid that spammy feeling among users. Also, remember to use hashtags that contain keywords relevant to your target audience.
Depending on the type of blog you run, you can also benefit from websites where clients can share their opinions and experiences, such as Google My Business, Yelp, Consumer Affairs, etc.
Although these are not typical social media platforms, they are valuable sources people use to inform themselves about specific businesses. Business reviews have more power than you might think, so you should never underestimate or neglect them.
Try paid advertising
So far, we’ve discussed free ways to promote your blog. While they can be highly effective if you use them correctly, sometimes, it doesn’t hurt to invest a bit to gain a lot. Paid advertising is an excellent way to do that.
Since this is a pretty diverse kind of marketing, you must carefully devise a budget. Once you know how much spending money you have, you can move on to the next step.
Google Ads is one of the most popular and effective online marketing services, and you can opt to have your ads show either on SERPs or social media platforms.
When creating your ads, make sure to focus on competitive keywords and mobile-friendly design. Additionally, do not forget to test your them and follow their performance to avoid wasting money on underperforming ads.
Promote your blog in 2021 by guest posting
Finally, guest posting is an excellent way to promote your blog in 2021. By posting on authoritative websites relevant within your niche, you expose yourself to their vast audience.
However, remember that to do that, you first need to establish a relationship with the website owner.
Be kind, keep things short and simple, and deliver high-quality content.
Include the link to your blog in the author bio section, and make sure to always respond to comments. This way, you will present yourself and your blog as worthwhile, inviting, and relevant, which is how you will attract readers to your website.