Blog sponsorships or brand deals or brand collaborations or blog collaborations (all the same thing) are when you get paid to work with a company/brand.

They pay you to mention them on your platform:

Blog
Social media
Email list

So, it’s a cool way to get paid to blog.

Top bloggers can earn up to six figures per year or more, partnering with brands in blog sponsorships.

What are Blog Sponsorships?

You, as the blogger, will partner with a company/brand/product to feature them on your platform.

Here are some examples:

Sponsored post
Sponsored giveaway
Social media mention
Email list inclusion
Social media syndication
Sidebar ad

First, you coordinate the sponsorships with the brand.

Then, you get paid.

Then, you launch the collaboration.

It’s a pretty easy process but it can feel difficult and overwhelming if you don’t know what you’re doing.

Here’s a hack to help you find blog sponsors fast and easy.

Blogging Hack to Spy on the Competition

You go to your top competitors that do blog sponsorships and you see who those sponsors are.

Then, you pitch them to work with you!

Here’s an example.

I’m a food blogger so I head to a top food blog and see who their sponsors are.

I find their “search” bar and type “sponsored”

Here’s the search page of a top food blog:

After searching for “sponsored” on the blog, you’ll see the posts that have the word “sponsored” in them, which will likely lead you to sponsored posts. Some blogs even have a page dedicated to brands/media that talk about their sponsored work, like this one:

This tells you the specific brands the blogger has worked with, which means that they are friendly to blogs and if you contacted them, they wouldn’t be thrown off about a blogger reaching them, as they might be if they were unfamiliar with blog sponsorships and never partnered with a blogger before.

Make sense?

I like to think of it as a warmer kind of outreach. Although you may have never worked with the company, they have done sponsorships before and therefore are familiar with the process, procedure, etc.

So this is the strategy you can use to find sponsorships on blog competitors.

Pretty easy, right?

Summary

I hope you enjoyed reading about this little hack.

Have you ever done blog sponsorships? What’s your opinion about them? Share your thoughts down below in comments.

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