How to Make Money Spying on Your Blog Competitors

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Did you know you can finally monetize your blog and make money blogging by spying on your blog competitors?

This is a little tactic that top bloggers have been doing for years.

It’s so simple and totally free to do.

Here’s what you need to get started:

  • Internet access
  • Access to a smartphone, tablet, laptop, or other device to browse online

Make sure to bookmark this post or pin for later (pin right below) so you can come back to this later if you need to.

spying on your competitors make money blogging

Ok, here we go!

How to Make Money Spying on Your Blog Competitors

First of all, this little strategy helps you monetize your blog with blog sponorships.

Blog sponsorships or brand deals or brand collaborations or blog collaborations (all the same thing) are when you get paid to work with a company/brand.

They pay you to mention them on your platform:

  • Blog
  • Social media
  • Email list

So, it’s a cool way to get paid to blog.

Top bloggers can earn up to six figures per year or more, partnering with brands in blog sponsorships.

What are Blog Sponsorships?

You, as the blogger, will partner with a company/brand/product to feature them on your platform.

Here are some examples:

  • Sponsored post
  • Sponsored giveaway
  • Social media mention
  • Email list inclusion
  • Social media syndication
  • Sidebar ad

First, you coordinate the sponsorships with the brand.

Then, you get paid.

Then, you launch the collaboration.

It’s a pretty easy process but it can feel difficult and overwhelming if you don’t know what you’re doing.

Here’s a hack to help you find blog sponsors fast and easy.

Blogging Hack to Spy on the Competition

You go to your top competitors that do blog sponsorships and you see who those sponsors are.

Then, you pitch them to work with you!

Here’s an example.

I’m a food blogger so I head to a top food blog and see who their sponsors are.

I find their “search” bar and type “sponsored”

Here’s the search page of a top food blog:



After searching for “sponsored” on the blog, you’ll see the posts that have the word “sponsored” in them, which will likely lead you to sponsored posts. Some blogs even have a page dedicated to brands/media that talk about their sponsored work, like this one:

blog sponsorships


This tells you the specific brands the blogger has worked with, which means that they are friendly to blogs and if you contacted them, they wouldn’t be thrown off about a blogger reaching them, as they might be if they were unfamiliar with blog sponsorships and never partnered with a blogger before.

Make sense?

I like to think of it as a warmer kind of outreach. Although you may have never worked with the company, they have done sponsorships before and therefore are familiar with the process, procedure, etc.

So this is the strategy you can use to find sponsorships on blog competitors.

Pretty easy, right?


I hope you enjoyed reading about this little hack.

Have you ever done blog sponsorships? What’s your opinion about them? Share your thoughts down below in comments.

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spying on your competitors make money blogging

Jenn Leach, MBA

Jenn Leach is a Houston-based MBA with over a decade of experience in the banking industry. She writes at Millennial Nextdoor where she writes finance, money, business, and lifestyle content to help millennials create additional income streams online. Join her on Substack at

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