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Are you curious about how much money TikTok creators make? With the rise of short-form video content, many people are wondering if they can make a living by creating content on the popular app. The answer is yes, but it depends on several factors.
TikTok creators can make money in a number of ways actually:
- TikTok Creator Fund
- Brand partnerships and sponsorships
- Product sales
- Crowdfunding and donations from fans
TikTok can be a really fun way to make money whether you’re looking for beginner-friendly ways to make money online or want to launch a full online career. There are even ways to make money on TikTok without showing your face (faceless TikTok).
Let’s dive into these different ways TikTokers make money and explore how much TikTok creators make.
The Tiktok Creator Fund
If you’re a TikTok creator, you may be eligible to receive payments from the TikTok Creator Fund. This fund was created to support and reward creators for their engaging and original content. In this section, we will discuss the eligibility criteria and payment structure of the TikTok Creator Fund.
To be eligible for the TikTok Creator Fund, you must meet the following criteria:
- You must be at least 18 years old.
- Your account must have at least 100,000 followers.
- Your account must have at least 100,000 video views in the last 30 days.
- Your account must follow TikTok’s community guidelines and terms of service.
If you meet the eligibility criteria, you can apply for the Creator Fund within the TikTok app.
The payment structure of the TikTok Creator Fund is based on the number of views your videos receive. The more views your videos get, the more money you can earn. However, the payment structure is not fixed and can vary over time.
According to Kapwing, TikTok pays creators a rate of $0.02 – $0.04 per 1,000 views.
For example, if your video gets 1 million views, you can earn between $20 and $40. However, the actual payment you receive may be lower or higher depending on various factors such as the location of your audience, the type of content you create, and the engagement rate of your videos.
The TikTok Creator Fund is not the only way to earn money on TikTok. Creators can also earn money through brand deals, merchandise sales, and other monetization methods.
When I joined the TikTok Creator Fund, I was incredibly disappointed by the low earnings. I’ve made under $300 from tons of views which is really awful but, the new TikTok Creativity Program Beta is like the creator fund 2.0. It’s so much better! If you have the opportunity to join, do it!
The TikTok Creator Fund is a great opportunity for eligible creators to earn money for their engaging and original content. If you meet the eligibility criteria, you can apply for the Creator Fund within the TikTok app and start earning money based on the number of views your videos receive. But again, go for the Creativity Program Beta, another TikTok program, if the opportunity presents!
Brand Partnerships and Sponsorships
One of the main ways TikTok creators make money is through brand partnerships and sponsorships. This is my bread and butter!
Brands pay creators to promote their products or services to their followers. The amount a creator can earn through brand partnerships and sponsorships varies widely depending on their follower count, engagement rate, and niche.
According to a Business Insider article, some TikTokers with smaller followings can earn around $100 per sponsored post as a part-time content creator, while those with larger followings can earn thousands of dollars per post.
The amount a creator can earn through brand partnerships and sponsorships is not solely based on their follower count. Brands also consider factors such as:
- The creator’s engagement rate
- The niche they operate in, and
- Demographics of their followers
To increase their chances of landing brand partnerships and sponsorships, creators can join influencer marketing platforms such as TikTok Creator Marketplace.
To join this platform, creators need to have at least 100,000 followers. Additionally, creators can also reach out to brands directly to pitch their services and negotiate rates.
Creators need to disclose sponsored content to their followers.
According to TikTok’s community guidelines, creators must use the hashtag #ad to disclose sponsored content. There’s also a Brand Partnership setting when you’re publishing the video that you can toggle on.
This ensures transparency and helps maintain the trust between creators and their followers.
Brand partnerships and sponsorships are a significant source of income for TikTok creators. The amount a creator can earn through these partnerships varies widely depending on various factors, including follower count, engagement rate, and niche. Some creators have reported earning up to $20K to $40K per month from brand partnerships alone!
To increase their chances of landing brand partnerships and sponsorships, creators can join influencer marketing platforms or reach out to brands directly.
Merchandise and Product Sales
TikTok creators now have the ability to sell merchandise and products directly through the app. This feature allows creators to monetize their content and directly connect with their audience.
Once eligible, creators can set up a storefront on their profile and promote their products through their videos. The storefront allows creators to showcase their merchandise and products, including clothing, accessories, and more.
Creators can also use TikTok’s “Shop Now” feature to direct viewers to their storefront and encourage them to make purchases. This feature allows creators to add a link to their video that takes viewers directly to their storefront.
According to Jungle Scout, creators can make money by selling merchandise on TikTok. However, the amount of money a creator can make varies depending on the number of followers they have and the popularity of their merchandise.
Creators must comply with TikTok’s community guidelines and policies when selling merchandise through the app. TikTok prohibits the sale of certain items, such as illegal products or services, counterfeit goods, and more.
Selling merchandise and products on TikTok can be a lucrative way for creators to monetize their content and connect with their audience.
Crowdfunding and Fan Donations
Another way for TikTok creators to make money is through crowdfunding and fan donations. If you have a loyal following, they may be willing to support you financially through platforms like Patreon, Ko-Fi, or Buy Me a Coffee.
These platforms allow creators to set up a profile and receive recurring or one-time donations from fans. Some creators offer exclusive content or rewards to their supporters as a way to incentivize donations.
Crowdfunding and fan donations may not be a reliable source of income, as they depend on the generosity of your fans. However, it can be a great way to supplement your income and show your appreciation for your most dedicated followers.
If you’re interested in trying out crowdfunding or fan donations, be sure to do your research and choose a platform that aligns with your goals and values. Some platforms take a percentage of your earnings as a fee, so be sure to factor that into your decision-making.
Crowdfunding and fan donations can be a great way to connect with your fans and earn some extra income, but it’s important to approach it with realistic expectations and a solid plan.
What determines how much money a TikTok creator makes?
The income of TikTok creators varies greatly based on several factors. Here are some of the factors that determine how much a TikTok creator can earn:
Number of Followers
The number of followers is one of the most important factors that determine how much a TikTok creator can earn. The more followers a creator has, the more likely they are to get brand deals and sponsorships. According to Influencer Marketing Hub, TikTok influencers usually charge around $2,500 per post if they have more than one million followers.
Engagement rate is another important factor that determines how much a TikTok creator can earn. Engagement rate is the percentage of a creator’s followers who engage with their content. This includes likes, comments, and shares. Creators with a high engagement rate are more likely to get brand deals and sponsorships.
TikTok introduced the Creator Fund in 2021 to compensate content creators for creating content on the platform. According to reports from top influencers, TikTok pays around $0.02 and $0.04 for every 1,000 views through the Creator Fund.
However, the Creator Fund is only available to creators who meet certain eligibility requirements.
Creators can also earn money through ad revenue on their videos. According to Business Insider, creators can earn an average of $2,000 a month from ads, after Jellysmack takes its cut, although the account used to make more money, up to $12,000 a month, directly from Facebook’s ad revenue. However, ad revenue is only available to creators who have a large following and high engagement rates.
The income of TikTok creators varies greatly based on several factors, including the number of followers, engagement rate, availability of the Creator Fund, and ad revenue.
TikTok creators can make money through various means such as the Creator Fund, brand deals, merchandise sales, and live streaming. The amount of money they can earn depends on several factors such as their follower count, engagement rate, niche, and content quality.
According to various sources, TikTok pays creators between $0.02 to $0.04 for every 1,000 views.
This means that creators with smaller followings may not earn much from views alone. However, those with larger followings can earn anywhere from $200 to $5,000 per month from brand deals alone.
Building a successful TikTok career takes time, effort, and dedication. Creators need to consistently produce high-quality content, engage with their audience, and stay up-to-date with the latest trends and features on the platform.
TikTok can be a lucrative platform for creators who are willing to put in the work. While it may not be a get-rich-quick scheme, with persistence and creativity, TikTok creators can build a sustainable income stream and even turn their TikTok fame into a full-time career.
If you’re curious how to make money on TikTok going faceless, check out my ebook to learn how you can start!