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How can Pinterest help my business? It’s a question many business owners ask. The truth is, Pinterest is a hugely powerful visual search engine. You can use Pinterest for so many amazing things for your business. It can fuel:
- Brand awareness
- Sales
- Web traffic
Pinterest can not only introduce you to new customers, but it can grow your business in sales and traffic in a truly meaningful way.
What is the main purpose of Pinterest?
Pinterest is a visual search engine but many people call it a social network because you can establish a social presence personally or professionally, gain followers, etc.
Pinterest allows users to share, save, and discover new ideas and inspiration for various topics, such as home decor, fashion, travel, and food. Users can create virtual boards to organize and categorize their pins, which are images or videos that they have saved from the internet or uploaded themselves.
Other users can follow boards and pins, and can also interact with pins by commenting, saving, or repinning them to their own boards.
How does Pinterest work?
It’s a free platform you can join. The purpose is to share ideas for shopping, home decor, food and cooking, nutrition, wellness, fitness and a ton of other topics. You browse ideas on Pinterest in the form of pins which are like social media posts. They are visual and usually have a headline, caption, and link.
Here are some examples:
Who uses Pinterest?
I first discovered Pinterest back in 2012. I just had a new baby and was in the nursing mothers room at my workplace while I overheard two other moms gabbing about the platform. While I was pumping, I downloaded the app and started perusing it.
I was instantly hooked as I gathered dinner recipe ideas, dessert ideas, and more. Pinterest’s audience is pretty diverse but it tends to be mostly women-driven.
Pinterest users can include individuals, businesses, and organizations. Some of the main groups of users on the platform include:
- Women: According to data from Pinterest, the majority of users on the platform are women, and the platform is particularly popular among women in the United States, Canada, and the United Kingdom.
- Home decorators and DIY enthusiasts: Many users on Pinterest use the platform to find inspiration and ideas for home decorating projects and DIY projects.
- Fashion and beauty enthusiasts: Pinterest is also a popular destination for users looking for inspiration and ideas related to fashion and beauty, with many users saving and sharing images of hairstyles, makeup looks, and clothing.
- Foodies: Pinterest is a popular destination for foodies, with users sharing and discovering new recipes, cooking tips, and food-related inspiration.
- Travelers: Pinterest is also used by many people to plan and research their travel plans, with users sharing and discovering travel inspiration, tips, and ideas.
- Businesses and marketers: Many businesses and brands have a presence on Pinterest, using the platform to promote their products, services, and content.
How can Pinterest help my business?
Pinterest can be a powerful tool for businesses to increase brand awareness, drive website traffic, and generate sales. Here are a few ways businesses can use Pinterest to help their business…
7 Steps for using Pinterest for business
1. Create a business account
Having a business account on Pinterest allows businesses to access analytics, create Promoted Pins, and use other features that can help them reach and engage with their target audience. It’s free and insanely helpful. You must do this!
Pinterest is a visual platform, so businesses should focus on creating high-quality images and videos that will be shared and repinned by users. This can help increase brand awareness and drive website traffic.
Creating image-rich pins for Pinterest might feel overwhelming but, it’s actually easier than you think. I use Canva to create Pinterest pins and it’s easier than ever. Just grab one of their Pinterest pin templates, design it to fit your content, download the image, and you’re set!
3. Optimize boards and pins:
By optimizing boards and pins with keywords and hashtags, businesses can make it easier for users to discover their content.
4. Use Promoted Pins (optional)
Promoted Pins are a paid advertising option on Pinterest that allows businesses to reach a wider audience and drive more website traffic. Paid ads are optional but they can be helpful in amplifying the traffic your content receives on the platform.
5. Collaborate with influencers
Collaborating with influencers on Pinterest can help businesses to reach a new audience and gain credibility.
6. Use analytics
The analytics provided by a business account on Pinterest can help to understand what type of content is resonating with the audience, allowing to adjust the strategy accordingly.
7. Use Pinterest as a customer service channel
Pinterest can also be used as a customer service channel, where customers can ask questions and get support.
By using these strategies, businesses can use Pinterest to increase brand awareness, drive website traffic, and generate sales.
How Pinterest can grow your business?
Pinterest can grow your business in many ways:
- Create a strong brand presence: By creating boards that align with your brand and consistently sharing visually appealing content, you can establish a strong brand presence on Pinterest. This can help increase brand awareness and attract new customers.
- Drive website traffic: By including a link to your website on your profile and in the descriptions of your pins, you can drive website traffic from Pinterest. This can help increase website traffic and potential sales.
- Use Promoted Pins: Promoted Pins, Pinterests’ paid advertising option on Pinterest that allows businesses to reach a wider audience and drive more website traffic. This can help increase visibility and potential sales.
- Optimize for search: Optimizing your boards and pins with keywords and hashtags can make it easier for users to discover your content. This can help increase visibility and potential sales.
- Collaborate with influencers: Collaborating with influencers on Pinterest can help your business reach a new audience and gain credibility.
- Use analytics: The analytics provided by a business account on Pinterest can help you understand what type of content is resonating with your audience and adjust your strategy accordingly.
- Use Pinterest as a customer service channel: By providing customer support on Pinterest, you can create a positive customer experience that can lead to repeat customers and positive word-of-mouth.
Why is Pinterest good for marketing?
You can explore Pinterest for organic or paid marketing. It can be effective both ways and a valuable way to drive targeted traffic.