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If you’re looking to get into the world of marketing, then you’re in luck. There are many entry level marketing jobs available for those who are looking to break into the field.
The only challenge is that there may not be very many entry level positions available, depending on the market, at the time, so competition can be fierce.
You’ll likely work side-by-side with more experienced professionals as they show you how to navigate the career path and provide mentorship along the way.
But don’t fret! With some hard work and dedication, it won’t be long until you’re managing your own projects or even running your own department.
So what exactly do marketers do?
What kinds of jobs are available?
And how do I get started on my career path?
Below we’ve compiled a list of 17 different roles that fall under four main categories:
17 Entry Level Marketing Jobs for Beginners
Whether you’re looking to dabble in Pinterest marketing, you’re a new graduate or you’re looking for a change of career fields, there are plenty of different entry-level marketing job roles you can explore. Check these out.
1. Data Analyst
As a data analyst, your role involves taking a look at the numbers and making sense of them.
You might be working with existing data or creating new data sets from scratch.
As a beginner, you will focus on more simple tasks like basic analysis and reporting of existing information rather than carrying out sophisticated statistical analysis or creating models for the company’s future direction.
- Define the problem before starting on a solution: The first thing you need to do is define what your goal should be—what are you trying to achieve? Get crystal clear about how big this pie is before thinking about how big your piece can be!
- Set goals that are ambitious but realistic: Don’t set yourself up for failure by setting unrealistic goals (this will just make it harder when things don’t go well). Aim high, but also be realistic so that if something goes wrong along the way it won’t feel like an insurmountable setback.
According to Payscale, data analysts earn around $63,400/year.
2. Graphic Designer
Graphic designers are responsible for the visual appearance of a brand or product. They use software like Adobe Illustrator and Photoshop to create logos, websites, posters and other marketing materials.
A graphic designer’s job is complex but rewarding: they usually have to think about the design of an entire project from start to finish. This means designing the logo or visual identity that will be used on all company products (like t-shirts). They also come up with concepts for advertisements, packaging and brochures.
According to Payscale, graphic designers earn around $48,000/year.
3. Social Media Specialist
Social media specialist
- Social media specialists are tasked with creating, monitoring and managing company accounts across platforms like Facebook, Instagram and Twitter. They help create content for each platform, monitor comments from users and respond to them in a timely fashion.
- Skills needed: You’ll need strong communication skills as well as an understanding of how to use social media analytics tools to help inform your decisions about what content to post on your company’s various channels. You’ll also be expected to stay up-to-date on industry trends and practices within this field so that you can provide insights into how best to utilize the latest features offered by social media platforms like Facebook or Instagram.
- Salary range: The average salary for this job is $45,000 annually; however some positions are paid more based on experience level (i.e., someone with more than five years in this field). The highest paying entry level marketing jobs fall under the title “Digital Marketing Specialist” which pays upward of $70K per year depending on location and other factors such as education background.* How you get hired: Social Media Specialist jobs typically require at least one year worth of experience working in a similar role at another company before being considered for hire; while those who have earned their bachelor’s degree may find themselves being given preference over those who don’t have college degrees but do have relevant work history instead.”
According to Payscale, social media specialists earn around $47,000/year.
4. Web Developer
You’ll use your coding knowledge to create web applications and help design and build websites.
This is great for those who enjoy working in teams, as you will work with others to create a website from scratch. You’ll also need some experience with coding languages like HTML, CSS and Python.
I’ve played around with a bit of one development over the past few years. I create and design WordPress blogs and websites that I grow, monetize and sell via website flipping.
It’s rewarding and fruitful. I’ve made over six figures doing it and it’s a lot of fun.
According to Indeed, web developers earn around $69,000/year.
5. Blogger/Writer
If you’re looking for a way to get into marketing, blogging is a great place to start. You can write about your favorite topics or about topics you are passionate about, such as your own experiences in the field or markets that interest you.
In addition to this, writing provides an opportunity for you to practice your research skills and hone your ability to communicate clearly with an audience.
Whether it’s personal life experiences or business ideas that drive your passion for writing, there are many ways for content creators like yourself to build up their brand over time by sharing their knowledge with others online.
Starting out small by blogging on platforms such as Medium or contributing guest posts at other sites around the web could lead into bigger opportunities down the line!
According to ZipRecruiter, web developers earn around $42,000/year.
6. Bing Ads Specialist
Bing Ads is a search engine marketing (SEM) platform that allows advertisers to place ads on Microsoft’s Bing search engine and its MSN properties. It also powers paid inclusion in the Yahoo! Network, which includes AOL’s networks.
Bing Ads works with multiple ad types, including text ads, display ads and video ads. The platform allows you to create your own campaigns by choosing your targeted keywords, creating the creatives and managing budgets for each of them.
You can even manage bids for those keywords based on geographic location or device type (e.g., mobile or desktop).
If you’re new to SEM and want to get into the field quickly without getting overwhelmed by all the technical aspects of running a campaign, then Bing Ads may be a great option for you!
According to Salary, as specialists earn around $68,000/year.
7. Marketing Intern
A marketing intern is a junior-level employee, typically in his or her first year of college, who works closely with an agency’s creative team to get hands-on experience. The marketing intern will learn about the company’s products and services and then be responsible for some of the following tasks:
- Researching target audiences and competitors
- Drafting emails, social media posts and other content for various campaigns
- Creating infographics, videos or other visual assets
According to Payscale, marketing interns earn around $14.77/hour.
8. Email Marketer
Email marketing is one of the best ways to reach a new audience. It’s also a great way to promote your brand, products and services. You can use email to:
- Collect customer data. Use email marketing software to create an email that offers a discount or free shipping on orders over $100 and ask customers to enter their contact information in order to receive it. Then you’ll have their info on file so you can send them more enticing offers later on!
- Create and send newsletters. If you’re not using an email management tool yet, it’s time to get started! Email marketing platforms like MailChimp make it easy for beginners like yourself who are just getting started with this type of campaign (and don’t have years of experience). With these tools at your disposal, there’s no reason why any business owner should feel overwhelmed by this task alone anymore—let alone find themselves lost in a sea full of options which ultimately leads nowhere due
According to Glassdoor, email marketers earn around $63,000/year.
9. Marketing Coordinator
Marketing coordinators are the glue that holds together an organization’s marketing efforts.
They coordinate, plan and organize all marketing efforts, from ad campaigns to social media outreach.
A marketing coordinator typically manages a budget, works with sales and other departments to get buy-in on projects, and tracks sales leads and revenue.
Because they have a strong grasp of the business side of things—and because there’s room for growth in this position—a good starting point for someone who wants to move up in the field of marketing is as a marketing coordinator.
According to Salary, marketing coordinators earn around $60,000/year.
10. SEO Specialist
SEO stands for Search Engine Optimization.
It’s a way to get your website higher in the search results when people look for a product or service that you offer, such as a restaurant or insurance company. An SEO specialist is responsible for making sure that the web pages on your site are easy to find by search engines, like Google, Bing and Yahoo!
To do this job well, you need good writing skills because you’ll be creating content for websites and blogs—a lot of it! You’ll also need analytical skills so that you can read data about how many people visit each page on your website and which ones they tend to stay on longer.
The type of companies who hire SEO specialists include large corporations that have their own marketing teams but still want help with optimizing their sites; small businesses who don’t have much time or expertise in creating great content; agencies that manage multiple clients’ digital marketing campaigns; online marketers who build their own websites but want someone else to take care of search engine rankings (SEO).
According to Glassdoor, SEO specialists earn around $63,200/year.
11. Social Media Manager
Social media managers are responsible for creating and posting content on the company’s social media accounts.
This can include responding to customer service issues on social media as well as interacting with customers.
Many social media managers also have experience in copywriting, which is a skill that often translates into success in this role.
According to Glassdoor, social media managers earn around $52,600/year.
12.Social Media Analyst
A social media analyst analyzes data from social networks to help companies make marketing decisions. They use platforms like Hootsuite and Sprout Social to monitor conversations about their brand, track mentions of keywords or hashtags, and look for patterns in the way people are interacting with their content.
Social media is an important part of any marketing plan, so this position can be a great way to build your experience if you’re interested in digital marketing (and it doesn’t hurt that it pays well).
According to Glassdoor, social media analysts earn around $56,000/year.
13. Content Marketer
As a content marketer, you will be responsible for creating engaging content that helps your company to achieve its business goals and attract new customers. You might write blog posts, create online tutorials or even edit ebooks.
- You’ll collaborate with other team members on the development of content strategy, which means that you’ll work closely with salespeople and designers as well as colleagues in other departments.
- Your job will involve both writing and editing tasks: you could be asked to write blogs or create promotional videos on behalf of your company (or clients).
According to Glassdoor, content marketers earn around $62,500/year.
14. Digital Marketing Manager
As a digital marketing manager, you’re responsible for managing all digital marketing activities for an organization.
You will be responsible for creating and implementing strategies that help drive revenue through the use of different digital channels such as email, social media and search engine optimization (SEO).
Digital marketing managers are often required to work collaboratively with other teams across the organization to ensure that campaigns are integrated into the overall business strategy. In addition, you may need to partner with vendors who specialize in specific areas of content creation or design so that the company can achieve its goals while staying within budgetary constraints.
According to Glassdoor, digital marketing managers earn around $84,000/year.
15. Public Relations (PR) Assistant
Public relations, or PR, is a great way to get your foot in the door. It’s also one of the most versatile marketing careers out there.
To start, PR can help you learn about customer relations and crisis management, as well as how to manage a media campaign or create content that gets attention. You’ll also have opportunities to interact with different departments within your company—and even some outside communications firms—so you’ll learn about how other areas operate.
According to Glassdoor, PR assistants earn around $43,200/year.
16. Online Advertising Analyst to Mid-Level Specialists
The digital advertising analyst job is all about analyzing data to help companies identify trends and make informed decisions. If you have a background in marketing, statistics or analytics, this might be a good fit for you.
You’ll need to have experience with research tools like Google Analytics, Adobe and Salesforce to get started.
Digital advertising analysts might assist with:
- Creating reports on audience demographics and behavior patterns;
- Enabling website owners or advertisers to optimize campaigns;
- Performing mathematical calculations using complex formulas;
- Using proprietary data sets to identify trends within an industry (or even across multiple industries).
According to Glassdoor, advertising analysts earn around $70,000/year.
17. Google AdWords Specialist to Mid-Level Specialists
Google AdWords Specialist to Mid-Level Specialists
If you are looking for a career in marketing that can give you easy access to full-time employment and competitive pay, Google may be the right place for you.
The company is one of the leading players in digital marketing and advertising, and it’s hiring entry level specialists like never before.
Google AdWords Specialists are responsible for managing paid search campaigns on Google’s display network.
As an AdWords specialist, your job would include: creating ads; bidding on keywords; analyzing quality scores; ensuring campaign compliance; optimizing landing pages; creating conversion tracking tags; and analyzing data reports.
In order to be considered for this position, applicants must have a Bachelor’s degree or equivalent work experience (e.g., internship) including:
- Strong knowledge of Google’s products related to paid search advertising (including Google Analytics)
- Excellent written communication skills (both verbal and written)
- Excellent analytical skills with attention to detail and problem solving ability
- Proficiency with spreadsheets/data analysis tools such as Microsoft Excel or similar programs such as Tableau etc.,
- Proficiency using PowerPoint or Prezi presentation software when presenting data reports/dashboards etc.
- Good working knowledge of HTML5 webpage coding language especially JavaScript frameworks such as jQuery library
- Smart phones which use Mobile Safari browser might visit from time-to-time but more often than not will land on page optimized using jQuery framework so that no matter what device type is used it still looks well organized without any overlap between text boxes etc.)
- Proficiency using social media channels like Facebook Advertising Manager platform where businesses create ads targeted at specific audience segments based on demographics such as age range gender location interests etc., advanced level knowledge about analytics platforms such as Google Analytics 360 Suite (formerly known as DoubleClick)
According to Glassdoor, Google ads specialists earn around $72,000/year.
There are many entry level job opportunities in marketing.
Whether you’re just beginning your career or have been in the workforce for a while, marketing is an excellent field to pursue.
It’s one of the most popular career paths for students looking to make a difference by helping others and making money at the same time.
If you’ve been considering entering this industry, but are unsure where to start, we’ve created this list of entry level jobs in marketing that can help guide you on your way!
Final Thoughts on Entry Level Marketing Jobs
The field of marketing is changing and evolving at a rapid pace but, there are entry level marketing jobs available for beginners to the industry.
This means that new jobs are being created all the time. If you want to get into an entry level marketing job, then there are many options for you to choose from. You just have to know what your skills are and how they can be applied in the field of marketing.