Do New Business Owners Need To Be Experts At Everything?

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Are you a new business owner who’s just got their company up and running? If you are, you’re probably the kind of person who thinks they need to get a handle on everything that comes their way. Maybe you enjoy the challenge, or maybe you have few resources that’ll allow you to hire someone to do the work for you? 

Either way, you know there’s a lot on your plate, and the more and more time you put in, the less and less you end up feeling like the expert you think you’re supposed to be. But don’t let this confidence problem get to you! You don’t need to be an expert in every skill your business needs. You just need the tips below on your side instead.

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Work with an SEO Writer

If you’ve never written for SEO purposes before, you probably won’t take to doing so immediately. Crafting quality content that’s relevant for related keywords and is interesting to the audience takes a lot of practice! That’s why you should work with an SEO specialist, usually a freelance writer, to get the work done for you. 

You won’t need to hire someone long term, or provide a proper benefits package for a new employee. You can hire them on a freelance contract and then only pay as and when you send out work for them to do. This is a good way to make use of limited resources and prevents you from getting bogged down in the idea that you need to become a digital marketing expert! 

Download a Marketing Automation Tool

Marketing automation is another way to get a grip on digital marketing without requiring the long years it takes to understand the market. You can automate your lead building, email subscriber list, and website analytics through a tool like this, and then leave yourself plenty of time to get on with the far less annoying tasks involved in running a business! 

Of course, there are plenty of marketing automation tools on the market, with some of the most well known being Hubspot and Salesforce. However, you can easily download a worthy alternative to HubSpot & Salesforce and get all of these tasks out of the way in double time. Take a look to see what automation tool sounds best; a bit of research goes a long way in the business world! 

Network with Hiring Experts

If you want to expand your operation and make it easier to run through a few key hires, you’re going to need to network with hiring experts. These are people who have been there and done that, and learned everything there is to know about spotting a good candidate and putting a good deal on the table. 

Show your face at networking events that are filled with people like these. This is the best way to get your business card in the right place. 

If you don’t feel like an expert, don’t panic! You don’t need to be. 

Jenn Leach, MBA

Jenn Leach is a Houston-based MBA with over a decade of experience in the banking industry. She writes at Millennial Nextdoor where she writes finance, money, business, and lifestyle content to help millennials create additional income streams online. Join her on Substack at https://jennleach.substack.com.

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