5+ Digital Products to Sell for Passive Income

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If you’re looking to start an online business, selling digital products can be a lucrative and low-cost option. Unlike physical products, digital products don’t require inventory or shipping, and can be created and sold entirely online. There are tons of different digital products to sell!

But what exactly are digital products, and what are some examples of profitable digital products you can sell?

Digital products are any products that are created and sold in a digital format, such as ebooks, courses, software, templates, and more.

They can be downloaded or accessed online, and don’t have a physical form or substance. Selling digital products can be a great way to monetize your skills and expertise, and can be an excellent source of passive income.

There are many different types of digital products you can sell, and the best option for you will depend on your skills, interests, and target market.

Some popular digital products include ebooks, courses, webinars, templates, memberships, and software. By creating and selling digital products, you can reach a global audience, generate recurring revenue, and build a profitable online business.

Types of Digital Products to Sell

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When it comes to selling digital products, there are many options to choose from. Here are some of the most popular types of digital products you can sell:

1. E-Books

E-books are one of the most popular types of digital products. They’re easy to create and can cover a wide range of topics. Whether you’re an expert in a particular field or just have a passion for writing, you can create an e-book and sell it online.

You can also use platforms like Amazon Kindle Direct Publishing to reach a wider audience.

Example: My Website Flipping ebook on Gumroad

2. Online Courses

Online courses are another popular type of digital product. If you have expertise in a particular area, you can create an online course and sell it to people who want to learn from you.

You can use platforms like Udemy, Teachable, or Kajabi to host your course and reach a wider audience.

Example: My website flipping course on Teachable

3. Stock Photography

If you’re a photographer, you can sell your photos as a digital product. Many businesses and individuals need high-quality photos for their websites, social media accounts, and marketing materials. You can use platforms like Shutterstock or iStock to sell your photos and earn money.

Examples: Pexels, Kaboompics, and Unpslash

4. Software

Software is another popular type of digital product. If you have programming skills, you can create software and sell it online. This can include anything from mobile apps to desktop software.

You can use platforms like the Apple App Store, Google Play, or the Microsoft Store to reach a wider audience.

Example: Canva

5. Music and Audio Files

If you’re a musician or audio engineer, you can sell your music or audio files as a digital product. You can sell individual songs or albums, or you can create sound effects or other audio files.

You can use platforms like iTunes or Bandcamp to sell your music and reach a wider audience.

6. Digital Art and Graphics

If you’re an artist or graphic designer, you can sell your work as a digital product. This can include anything from illustrations to logos to website templates.

You can use platforms like Etsy or Creative Market to sell your work and reach a wider audience.

Overall, there are many types of digital products you can sell online. The key is to find something you’re passionate about and create a high-quality product that people will want to buy.

Creating Digital Products

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When it comes to creating digital products, there are a few key steps that you need to follow to ensure that your product is successful. In this section, we’ll take a closer look at these steps, including identifying a niche, content creation tools, and product design.

Quick Tip: Grab my free ebook on how to create ebooks in just hours using AI

Identifying a Niche

The first step in creating a successful digital product is to identify a niche that you can fill. This means finding a gap in the market that you can fill with your product.

To do this, you should start by researching your target audience to find out what they are looking for. You can use tools like Google Trends and social media to help you identify popular topics and trends.

Once you have identified a niche, you can start to create your product. This might involve creating an ebook, a video course, or a software tool. Whatever product you choose to create, it’s important to make sure that it meets the needs of your target audience.

Content Creation Tools

Once you have identified your niche, you can start to create your digital product. There are a number of content creation tools that you can use to create your product, including:

  • Canva: A graphic design tool that allows you to create professional-looking graphics and images.
  • Adobe Creative Cloud: A suite of creative tools that includes Photoshop, Illustrator, and InDesign.
  • Camtasia: A screen recording and video editing tool that allows you to create professional-looking video content.

Using these tools, you can create high-quality digital products that are visually appealing and engaging.

Product Design

When it comes to designing your digital product, there are a few things to keep in mind. First, you should make sure that your product is easy to use and navigate. This means using clear and concise language, and organizing your content in a logical way.

You should also make sure that your product is visually appealing, with high-quality images and graphics. This will help to engage your audience and keep them interested in your product.

Finally, you should make sure that your product is optimized for mobile devices. With more and more people accessing the internet on their smartphones and tablets, it’s important to make sure that your product is easy to use on these devices.

By following these steps, you can create high-quality digital products that are engaging, visually appealing, and optimized for mobile devices.

Marketing Digital Products

When it comes to marketing digital products, there are several effective strategies that you can use to promote your products and reach your target audience. Here are some of the most popular marketing strategies for digital products:

Social Media Marketing

Social media platforms such as Facebook, Twitter, and Instagram can be powerful tools for promoting your digital products. You can create social media accounts for your business and use them to share information about your products, post updates and news, and engage with your audience.

You can also use social media to run targeted ads and promotions that can help you reach a wider audience.

Email Marketing

Email marketing is another effective way to promote your digital products. You can build an email list of interested customers and use it to send out newsletters, product updates, and special offers. You can also use email marketing to personalize your communication with your customers and build stronger relationships with them.

Affiliate Marketing

Affiliate marketing is a popular strategy for promoting digital products. You can partner with other businesses or influencers in your niche and offer them a commission for promoting your products to their audience. This can help you reach a wider audience and increase your sales.

Check out my high-ticket affiliate marketing course which details my strategy for earning a full-time income on part-time hours.

Search Engine Optimization

Search engine optimization (SEO) is the process of optimizing your website and content to rank higher in search engine results pages (SERPs). By optimizing your website for relevant keywords and creating high-quality content, you can attract more organic traffic to your website and increase your visibility online.

In conclusion, there are several effective marketing strategies that you can use to promote your digital products. By using a combination of these strategies and tracking your results, you can find the best ways to reach your audience and grow your business.

Selling Platforms

When it comes to selling digital products, choosing the right platform is crucial to your success. There are various platforms available, each with its own pros and cons. In this section, we’ll discuss the three main types of selling platforms: self-hosted ecommerce, marketplaces, and subscription services.

Self-Hosted Ecommerce

Self-hosted ecommerce platforms allow you to host your own online store and sell digital products directly to your customers. This option gives you complete control over your store’s design, functionality, and customer data. Some popular self-hosted ecommerce platforms include WooCommerce, Shopify, and Magento.

WooCommerce is a popular option for WordPress users, as it integrates seamlessly with the platform. It offers a wide range of features, including customizable checkout pages, product variations, and shipping options. Shopify is another popular option, with a user-friendly interface and a wide range of customizable themes. Magento is a more advanced option, with powerful features for larger businesses.


Marketplaces are online platforms where you can list your digital products for sale alongside other sellers. This option can be a great way to reach a larger audience and benefit from the marketplace’s existing customer base. Some popular marketplaces include Amazon, Etsy, and Creative Market.

Amazon is the largest online marketplace, with millions of customers worldwide. It offers various selling options, including Kindle Direct Publishing for ebooks and Amazon Music for digital music.

Etsy is a popular marketplace for handmade and vintage items, but it also allows sellers to sell digital products such as printables and digital downloads.

Creative Market is a marketplace specifically for digital products, including fonts, graphics, and templates.

Subscription Services

Subscription services allow you to sell access to your digital products on a recurring basis. This option can be a great way to generate recurring revenue and build a loyal customer base. Some popular subscription services include Patreon, Teachable, and Memberful.

Patreon is a platform that allows creators to earn money from their fans on a recurring basis. It’s popular with YouTubers, podcasters, and other content creators. Teachable is a platform that allows you to create and sell online courses, with features like quizzes, certificates, and drip content. Memberful is a platform that allows you to sell memberships to your website, with features like member-only content and recurring payments.

When choosing a selling platform, consider your specific needs and goals. Each platform has its own strengths and weaknesses, so it’s important to choose the one that best fits your business.

Pricing Strategies

When it comes to selling digital products, pricing is a crucial factor that can make or break your business. Here are some effective pricing strategies that can help you maximize your profits and attract more customers.

Value-Based Pricing

One effective pricing strategy is value-based pricing, which involves pricing your products based on their perceived value to the customer. This means that you should focus on what your product is worth to the customer rather than the cost of production. Value-based pricing is particularly effective for digital products because they often have intangible benefits that are difficult to quantify.

To determine the value of your digital product, you should consider factors such as the benefits it provides, the problem it solves, and the level of convenience it offers. You can then set your price based on the perceived value of these factors.

Tiered Pricing Models

Another effective pricing strategy is tiered pricing, which involves offering different pricing options for your digital product. This can be done by offering different levels of access or different features at different price points.

For example, you can offer a basic version of your digital product at a lower price point, with limited features and functionality. Then, you can offer a premium version of your product with more features and functionality at a higher price point. This allows you to appeal to a wider range of customers, from those who are price-sensitive to those who are willing to pay more for additional features.

Discounts and Bundles

Discounts and bundles are also effective pricing strategies for digital products. Discounts can be offered for a limited time or to certain customer segments, such as new customers or loyal customers. This can help attract new customers and retain existing ones.

Bundles involve offering multiple products or services together at a discounted price. This can be an effective way to increase the perceived value of your digital product and encourage customers to purchase more from you.

Overall, choosing the right pricing strategy for your digital product is crucial for the success of your business. By considering factors such as the perceived value of your product, offering tiered pricing options, and using discounts and bundles, you can maximize your profits and attract more customers.

Delivery and Fulfillment

Once you’ve created your digital product, the next step is to deliver it to your customers. Unlike physical products, digital products do not require shipping, but they still need to be delivered to your customers in a secure and efficient manner.

Delivery Methods

There are several methods you can use to deliver your digital products to your customers:

  • Email: One of the simplest and most common delivery methods is to send your digital product via email. This method is particularly useful for smaller files, such as eBooks or audio files.
  • Download Link: Another popular delivery method is to provide your customers with a download link. This can be done through your website or via a third-party platform, such as Gumroad or SendOwl.
  • Membership Site: If you’re selling a digital product that requires ongoing access, such as an online course, you may want to consider setting up a membership site. This will allow you to securely deliver your product to your customers and manage access to your content.


Fulfillment refers to the process of delivering your digital product to your customers. While digital products do not require physical shipping, there are still several steps you need to take to ensure that your customers receive their products in a timely and secure manner.

Here are some tips for fulfilling digital orders:

  • Automate the process: To save time and reduce errors, consider automating the fulfillment process as much as possible. This can be done using tools like Zapier or IFTTT.
  • Use secure delivery methods: Make sure that your delivery methods are secure and protect your customers’ personal information. This is particularly important if you’re delivering sensitive information, such as financial data or medical records.
  • Provide clear instructions: Make sure that your customers know how to access and use your digital product. This may include providing instructions on how to download or access your product, as well as troubleshooting tips in case of any issues.

By following these tips, you can ensure that your customers receive their digital products in a timely and secure manner.

Analytics and Updates

To ensure that your digital product is successful, you need to track its performance and continuously improve it. Here are some ways to do that:

Performance Tracking

You can use analytics tools to track how your digital product is performing. These tools can give you insights into how many people are using your product, how long they are using it, and what features they are using the most. You can use this information to make data-driven decisions about how to improve your product.

Some popular analytics tools include Google Analytics, Mixpanel, and Heap. These tools can help you track user behavior, conversion rates, and other important metrics.

Customer Feedback

Another way to improve your digital product is to listen to your customers. You can gather feedback through surveys, user testing, and social media. This feedback can help you identify areas for improvement and make changes to your product that will better meet your customers’ needs.

When gathering feedback, it’s important to be open-minded and receptive to criticism. Take the time to address any concerns or issues that your customers raise, and use their feedback to make your product even better.

Product Updates

Finally, you should be regularly updating your digital product to keep it fresh and relevant. This can include bug fixes, new features, and improvements to the user experience.

When making updates, it’s important to communicate with your customers and let them know what changes you are making. This can help build trust and loyalty, and ensure that your customers continue to use and recommend your product.

By tracking performance, gathering customer feedback, and making regular updates, you can ensure that your digital product is successful and continues to meet the needs of your customers.

What’s next?

Go out and create your digital product! This is an excellent form of passive income. It can help you make money in your sleep and transform your financial situation.

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Recommended Resources to Increase Your Income and Save Money

The Roadmap 3.0

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You get 200+ self-paced video lessons, templates, a community filled with 30,000+ students and a bunch of other amazing resources and tutorials. After I bought the course, putting what I learned into action, I made my first sale 48 hours later!

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Jenn Leach, MBA

Jenn Leach is a Houston-based MBA with over a decade of experience in the banking industry. She writes at Millennial Nextdoor where she writes finance, money, business, and lifestyle content to help millennials create additional income streams online. Join her on Substack at https://jennleach.substack.com.

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