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Breaking into a digital marketing career can be a lucrative and rewarding career path to take. Digital marketing jobs come in many shapes and sizes. This is a great entry-level career to get into if you’re into marketing and it doesn’t require a college degree or experience, believe it or not.
Digital marketing is high in demand. It’s one of the top-ranked job skills in the U.S.
Here are some interesting stats you might not know:
- There’s been a 35% increase in interest for professionals with digital marketing skills
- Arkansas is one of the places with the highest interest for digital marketing skills at 123% surge
- Digital marketing is a top investment for marketers and demand will continue to rise
This is a good job for retired teachers, it works well for busy college students, for people who are looking for some extra side hustle money on the side and perfect if you want to make digital marketing a career!
In this article, we’re covering digital marketing jobs. You will learn:
- How to get into digital marketing
- How to become a digital marketer with no experience
- 5 Entry-level digital marketing jobs
How to get into digital marketing
Anybody can get into digital marketing. Here are 10 tips to help you become a digital marketer and be successful:
- Get to know social media well
- Become fluent in analytics
- Understand the data
- Become a problem-solver
- Be disciplined
- Be organized
- Get good at time management
- Take risks
- Use your strengths to find opportunities
- Brand yourself as an expert in something
Start with social media.
This is the best place to start, as it’s where many companies are recruiting and hiring new employees. You can also use it to promote your brand and find clients in your area. Social media is a great way to learn about the industry and keep up with what’s going on in digital marketing
Get fluent in analytics
Analytics is a critical component of digital marketing, and if you’re serious about pursuing a career in this field, you’ll need to develop an understanding of analytics.
Whether you’ve never studied the subject before or are already familiar with its principles, it’s important to understand how to get started with analytics and what tools are available.
Understand the data
It’s no secret that data is at the heart of digital marketing. It informs every decision you make, and there are a few reasons why you need to understand it as an entry-level employee.
First, data helps you make decisions about content, messaging and other aspects of your campaign strategy. You can use data to see which content is performing best on social media or how many visitors came from a specific search engine result (SERP).
This information helps us decide what we should create and promote next in order to get more traffic and leads into our funnel.
Second, learning how to read and interpret data will help identify problems with existing campaigns before they cause harm to your business’ reputation—or even worse—damage its bottom line!
Be a problem solver
Problem solving is an important skill. But what does it mean to be a problem solver?
- It means being able to see the big picture. You need to be able to see the problem from multiple angles and identify its root cause, instead of just implementing quick fixes that may not solve anything in the long run.
- Problem solving also requires you to think strategically about how your organization or business operates and where improvements can be made for best results.
Top digital marketers are problem solvers. Practice at this skill to really master it.
- Be disciplined about your work. Set aside time every day to make progress on what matters most to you, and then stick to it. If you’re having trouble sticking with anything in particular, try a different approach: give yourself more time or less; set deadlines for yourself; use a timer; or work in spurts of focused energy followed by breaks where you do something else entirely (like exercise). Don’t be afraid to experiment!
- Be disciplined about your time. Don’t let distractions derail your focus from what really matters—your goals and priorities—so ruthlessly eliminate them from your life as much as possible (if you can). The good news: there are lots of ways that this can be accomplished online! Some are free (that means they cost nothing), while others require payment (but they might be worth it). For example:
- Use an app like Freedom so that when the timer goes off after 30 minutes of being on Facebook or Twitter, they disappear from view until the next day. This way even if I want to check them quickly during my lunch break at work but not spend too much time doing so because there are more important things like working out or eating lunch with friends after getting off work…I can still see those sites without having them clog up my entire screen all day long since their sites will disappear once the timer goes off after 30 minutes instead of just showing up again whenever we reopen our browser window again later on tonight when everyone gets home from work together!
Organization is important for many reasons.
It helps you to be more productive, it makes it easier for others to work with you and it helps keep your thoughts clear so that you can make better decisions. Having a place for everything and keeping things there is a great habit to develop as soon as possible. Here are some tips on how to get started:
- Keep all your materials in one place – whether they be notebooks, folders or files on the computer – keep them all together in one easily accessible place.
- Use labels or color-code things if necessary so that different types of papers are easy to distinguish from each other when they’re stored away in their designated spots.
- Always return materials where they belong after using them; don’t leave them lying around because this creates clutter!
Excel with time management
There’s a lot of advice out there on how to be successful. It can be overwhelming and hard to know which advice is right for you. To help you navigate through the sea of tips and tricks, here are some guiding principles that I think every digital marketer should follow:
- Be realistic about what you can and can’t do in a day
- Plan your day in advance
- Avoid procrastination
- Be disciplined with your time
Being comfortable with risk-taking is an essential part of being a digital marketer. You have to be willing to take chances, try new things, and make mistakes in order to grow.
It’s easy to get stuck in your comfort zone and lose sight of what could be—but if you want your career as a digital marketer to move forward and bring you joy, then you’re going to have to push yourself outside those boundaries.
When it comes down to it, no one ever got anywhere by sitting around waiting for opportunities; they had the guts (and maybe even the chutzpah) needed to make their own luck by asking for what they wanted!
So don’t be afraid—even if this means asking for help or asking for more responsibility at work or even asking for a promotion or raise…even if it means asking for another job!
The point here is that there are no limits on what you can achieve when you believe in yourself enough both personally and professionally: so go out there confidently knowing that anything is possible within reason!
Use your strengths to find opportunities
To get a job in digital marketing, it is essential that you identify your strengths.
Then, use those strengths to find opportunities. You can do this by reading job descriptions and identifying whether or not the role would play to your strengths.
If the description says something like “We need someone who has outstanding communication skills” or “We need someone who is able to think outside of the box” then that job will probably not suit your strengths because it requires you to have strong communication skills and be creative.
However, if a description says something like “We need someone who loves working with people” or “We need someone who is passionate about technology” then this job could well be perfect for you because these are both things that are important in this role but might not otherwise come up as critical requirements in other roles (such as writing).
I would also suggest looking at what kind of person they want working there – do they seem happy?
Do their employees seem happy?
Are they working hard together towards shared goals?
These questions should help give some insight into whether or not this is somewhere that could grow into being more fulfilling than just getting paid by doing something else instead (like being an accountant).
Become an expert in something
If you’re looking to get your start in digital marketing, becoming an expert at something is a great way to open doors. What do I mean by that?
You need to find a subject matter in which you have expertise, and then use your strengths as leverage for creating opportunities.
Here are just some of the skills that can help:
- Writing ability—especially copywriting or ad-writing
- Growth hacking (using data analytics)
- Project management
Being a creative thinker and communicator will take you further than being good with numbers
- You don’t have to be a numbers person. While it is helpful to understand the basics of digital marketing, there are plenty of roles that don’t require this knowledge.
- Be creative and think outside the box. Digital marketing is all about being innovative, so if you can show that side of your personality in your cover letter and CV, you’ll be more likely to impress recruiters when applying for jobs in this industry.
- Focus on the big picture rather than getting hung up on details—you can get caught up trying to memorize all the specifics early on, but it’s better to focus on getting results than worrying about whether or not a particular tactic works every time!
How to become a digital marketer with no experience
To start booking digital marketing jobs, you might think experience will be needed. The truth is, it’s not in many cases.
Also, you may have experience managing your own personal brand. If you post on social media, build a social following, respond and engage with fans, that is digital marketing. You can use that experience to build a case study to show prospective clients.
With the skills shared above, you can be well on your way to finding work as a digital marketer with no experience.
Here’s exactly how to get started.
How to get a job in digital marketing
Whether you want to pursue digital marketing jobs as a hobby, side hustle, or turn it into your full-time career, you can break into this career.
Here are some things to keep in mind.
This is a business. So, you will want to have a business mindset. Think about:
- Setting up your business form (i.e. sole proprietor, LLC, etc.)
- Business taxes
- Getting a business bank account
- Naming your business
At a minimum, you should set up a separate email address for your digital marketing business and consider building a business website.
Your website can contain information about success stories or testimonials you have, your business mission and contact details, services you offer, packages you offer, etc. You can even add a blog to start ranking for keywords and drive traffic to your site to convert to clients.
Check this tutorial out for a step-by-step guide on how to build a blog, which can be the perfect foundation for your business website.
When you’re ready to start taking on clients, here are 9 entry-level marketing jobs you can look into…
5 Entry-level Marketing jobs
Here are five entry-level marketing jobs that can help you get your foot in the door in the digital marketing scene.
1. Social Media Marketer
This is a job I see so many beginners do and excel in! This is great to break into because it revolves around a skill you probably already have, managing social media.
If you have a social media account of your own on Tik Tok, Youtube, Instagram, Facebook, etc. then you already have the basic skills needed to work as a social media marketer.
Many of your clients that are looking for social media marketers to work for them are looking for professionals who can:
- Create a content calendar for them
- Post social media content consistently
- Engage with their audience
- Build up their social following
These are tasks you might already be doing with your own social media accounts and if you’re not, you can learn how to, pretty easily.
2. Email marketer
Email marketers are digital marketing professionals that focus on email marketing. This is about emailing your client’s email list to keep them engaged, share new content, and sell to them.
You may be required to build email funnels, set up email automation, and manage the entire email marketing effort of the organization. If you’re not in business for yourself then you might not have experience in this but, that’s totally fine.
Many of these jobs are entry-level and the company will bring you on to teach you their personal strategy, training you how to do this job. With the blueprint being handed to you by the organization, you just need to practice, get good and stay proficient to continue this work.
3. Pinterest manager
A Pinterest manager is a social media manager for Pinterest. Instead of managing various social media accounts, you’ll manage Pinterest only.
Your tasks might be:
- Creating and publishing Pinterest pins
- Doing keyword research on terms and phrases to rank in Pinterest search
- Engaging with your client’s audience
- Building a content plan/content calendar
I did this for many years. It’s very rewarding and you’ll learn a lot along the way.
4. Entry-level digital marketer
This digital marketing job can encompass a little of everything. You might have your hands in many pots as you manage the overall digital marketing plan for your client.
This might sound overwhelming but many times, the company will train you on what they need help with or give you a plan to follow that they’ve previously established. If you can follow instructions, this could be the perfect job for you and as you become proficient in this role, you can take on additional clients and grow your income.
5. Social media coordinator
A social media coordinator can be different from a social media manager. Your job may be to create the content only. Or, it may be to execute the strategy only. This will depend on the client’s needs.
So, if you can create social media posts including writing a keyword-rich caption, this job can be for you.
Or, if you have the ability to manage a content calendar to ensure content is consistently produced and published online for your client, then this could be a job for you as well.
These 5 entry-level digital marketing jobs will get you off to a great start but, for more, here are 17 marketing jobs for beginners you can read about.
Where to find digital marketing jobs?
Digital marketing jobs aka online marketing jobs can be found online! Here are some places you can go to find entry-level digital marketing jobs:
Freelance-based sites like Upwork, Guru, and others are great for freelancers.
You can build your freelancer profile then bid on available digital marketing jobs. If accepted, you’ll start working with the client and begin making money online in digital marketing.
Fiverr is a gig- based marketplace where you’ll join as a seller and create digital marketing gigs you can perform. This might include creating 10 Pinterest pins or filming 10 UGC Tik Tok videos, for example.
You’ll publish these gigs with pricing and when buyers purchase a gig, you’ll fulfill the work and get paid.
Indeed and other career search websites are great to use for finding digital marketing jobs.
If you’re looking for remote-only jobs, make sure to toggle the filters to show you remote positions only. You can also search remote-only career search sites like We Work Remotely, Remote, or Skip the Drive.
Frequently Asked Questions People Also Ask
1. What does an entry level marketer do?
Entry level marketers will typically do entry-level marketing work for their clients like sending emails, managing social media, and coordinating marketing activities and related tasks. Entry-level marketers that work in a specialized field like email marketing, social media marketing, or influencer marketing will have work activities more related to the field that they’re in.
For example an entry-level influencer marketer may have job duties like doing outreach to prospective influencers that their client can work with for paid campaigns.
2. How do I start a career in digital marketing with no experience?
- Build your knowledge (consider taking digital marketing courses or online training)
- Develop your skill set
- Pick a niche and focus on it (like email marketing, for example)
- Get experience and build a portfolio
- Network in person and online
3. How can I get a job in digital marketing without a degree?
Start by developing your skill set and building a portfolio. Get as much experience as possible before looking for a digital marketing job and when your ready to find jobs, start with freelancing networks like Upwork, which are beginner-friendly.
4. How can I get experience in digital marketing?
You can get experience in digital marketing by:
- Working in an internship
- Offering your services for free to build your experience
- Develop your skill set through online learning (like online courses, training, and workshops in digital marketing)
- Finding a mentor that can help you cultivate your skills and find your path
Final Word on How to get Digital Marketing Jobs
I hope this gave you some helpful ideas of what entry-level digital marketing jobs to pursue, how to break into digital marketing and where to find digital marketing jobs. This job is one of the best online careers to make a lot of money and it has many rewards you’ll find that go beyond the money.
With this industry, the sky’s the limit!
What entry-level digital marketing role will you be pursuing?