Clickfunnels for Affiliate Marketing: A Step-by-Step Guide

clickfunnels for affiliate marketing

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Wondering about Clickfunnels for affiliate marketing? Whether you want to pursue Medium affiliate marketing, TikTok affiliate marketing or affiliate marketing with blogging or another means, funnel-building software like Clickfunnels can help you achieve success. If you’re an affiliate marketer, you know that driving traffic and making sales is key to your success. One tool that can help you achieve this is ClickFunnels.

ClickFunnels is a powerful sales funnel builder that can help you create landing pages, sales pages, and complete sales funnels for your affiliate products.

Honestly, sales funnels are a secret success tool that top affiliate marketers use. The idea is to lead your web visitor through a funnel that takes them down a path to eventually have them buy from you.

clickfunnels for affiliate marketing

Sales Funnel Example

For example, let’s say you run an online store that sells fitness equipment. Your sales funnel might look something like this:

  1. Awareness: The customer becomes aware of your store and products through social media ads, search engine results, or other forms of advertising.
  2. Interest: The customer clicks on your ad or website link and starts to browse your products. They might look at product images, read descriptions, and compare prices.
  3. Consideration: The customer finds a product they like and starts to consider purchasing it. They might read reviews or ask questions about the product.
  4. Intent: The customer decides to purchase the product and adds it to their cart.
  5. Purchase: The customer enters their payment information and completes the purchase.
  6. Post-purchase: After the sale, you might send the customer a follow-up email with product recommendations or request feedback on their experience.

This is a simplified example, and the specifics of your sales funnel will depend on your business and products. But the idea is to guide the customer through each stage of the buying process, from awareness to post-purchase. You can use funnels to promote sports products with the Nike affiliate program or financial products with the Self affiliate program or any other affiliate program you’re enrolled in.

The process may seem complicated or burdensome but, with the right software behind you, it can be incredibly simple. When I started using Clickfunnels, I made four figures in affiliate commissions almost immediately. My results are not typical and they may not be the same as yours but, with sales funnel software, you can get one step closer to being that top affiliate you want to be, I think.

Clickfunnels for Affiliate Marketing

With ClickFunnels, you can create a sales funnel that takes your potential customers on a journey from awareness to purchase.

You can create:

  • Landing pages that capture their attention
  • Sales pages that highlight the benefits of your affiliate products, and
  • Order pages that make it easy for them to complete their purchase

ClickFunnels also offers a range of templates and integrations that can help you create a high-converting sales funnel quickly and easily.

In this article, we’ll show you how to use ClickFunnels for affiliate marketing. We’ll walk you through the process of choosing an affiliate product, creating a sales funnel, and driving traffic to your funnel.

We’ll also share some tips and best practices to help you maximize your conversions and earn more commissions. So, let’s get started!

Understanding ClickFunnels


What is ClickFunnels?

ClickFunnels is a web-based software that allows users to create sales funnels and landing pages. It was created by Russell Brunson and Todd Dickerson in 2014. ClickFunnels is designed to make it easier for businesses to sell their products and services online.

A sales funnel is a series of web pages that are designed to guide visitors toward a specific goal, such as making a purchase or signing up for a newsletter. ClickFunnels provides a drag-and-drop interface that allows users to create landing pages, sales pages, order forms, and more without any coding knowledge.

Why Use ClickFunnels for Affiliate Marketing?

ClickFunnels is an excellent tool for affiliate marketers because it allows them to create high-converting landing pages and sales funnels. Here are some of the benefits of using ClickFunnels for affiliate marketing:

  • Easy to Use: ClickFunnels has a user-friendly interface that makes it easy for anyone to create landing pages and sales funnels. You don’t need any coding knowledge to get started.
  • High Conversions: ClickFunnels is designed to convert visitors into customers. The software includes pre-built templates and elements that are proven to convert.
  • Affiliate Management: ClickFunnels has an affiliate management system that makes it easy to manage your affiliate program. You can track clicks, conversions, and commissions from one dashboard.
  • Integrations: ClickFunnels integrates with many popular marketing tools, such as email marketing platforms and payment gateways. This makes it easy to automate your marketing campaigns.
  • Split Testing: ClickFunnels allows you to split test your landing pages and sales funnels to see which version performs better. This can help you optimize your campaigns for better results.

Overall, ClickFunnels is an excellent tool for affiliate marketers who want to create high-converting landing pages and sales funnels. With its user-friendly interface, pre-built templates, and powerful features, ClickFunnels can help you grow your affiliate business and increase your commissions.

Setting Up ClickFunnels for Affiliate Marketing

If you’re looking to use ClickFunnels for affiliate marketing, you’ll need to set up your account first. Here are the steps you need to follow:

Creating an Account

Go to Clickfunnels and sign up for your account. You get a free 14-day trial to test out the software.

Once you’re signed up and registered for ClickFunnels, you can make your way through your dashboard to get acquainted with the setup. Then, build your first sales funnel!

  • Choose your goal
  • Choose type
  • Build funnel

clickfunnels setup

First, choose your goal. You can choose to collect emails, sell a product, or host a webinar.

Next, choose your type. This will vary based on the goal you selected. If you chose to collect emails, this step will look like this…

clickfunnels step 2

Then, you’ll start building your funnel with a template and get it ready for publishing.

Choosing a Template

Once you have created your account, you’ll need to choose a template for your funnel. ClickFunnels offers a variety of templates that you can use for different types of funnels. Choose a template that is relevant to the product or service you’re promoting.

You’ll find tons of different templates available. These are some of the email templates offered…

clickfunnels templates

Customizing Your Funnel

After you have chosen your template, you’ll need to customize your funnel. ClickFunnels makes it easy to customize your funnel by using their drag-and-drop editor. You can add or remove elements, change colors, fonts, and more.

Integrating Your Affiliate Links

The final step is to integrate your affiliate links into your funnel. ClickFunnels allows you to easily add your affiliate links to your funnel by using their integration feature. Simply copy and paste your affiliate link into the integration field, and ClickFunnels will take care of the rest.

Creating Effective Sales Funnels

If you want to succeed in affiliate marketing with ClickFunnels, you need to create effective sales funnels that convert your audience into buyers. Here’s how to do it.

Understanding Your Target Audience

The first step in creating an effective sales funnel is to understand your target audience. You need to know their pain points, desires, and motivations. This will help you create a compelling offer that resonates with them.

Creating a Compelling Offer

Your offer is the heart of your sales funnel. It should be something that your target audience wants and needs. It should solve a problem or fulfill a desire. To create a compelling offer, you need to:

  • Research your target audience
  • Identify their pain points and desires
  • Create a solution that addresses their needs
  • Make it easy to understand and desirable

Designing Your Landing Page

Your target audience will land on your landing page after clicking on your ad or link. It’s the first impression they’ll have of your offer. To design an effective landing page, you need to:

  • Keep it simple and focused
  • Use clear and concise language
  • Highlight the benefits of your offer
  • Use visual elements to enhance the message
  • Include a clear call-to-action

Creating Effective Email Follow-Ups

Email follow-ups are a critical part of your sales funnel. They allow you to build a relationship with your audience and keep them engaged. To create effective email follow-ups, you need to:

  • Provide value in every email
  • Be consistent in your messaging
  • Address objections and concerns
  • Include a clear call-to-action

By following these steps, you can create an effective sales funnel that converts your target audience into buyers. Remember to test and tweak your funnel to improve its performance over time.

Optimizing Your ClickFunnels for Maximum Results

To maximize your affiliate marketing results with ClickFunnels, you need to optimize your funnels. This section will cover the three most important areas for optimization: split testing your funnels, tracking your results, and scaling your campaigns.

Split Testing Your Funnels

Split testing is a crucial part of optimizing your funnels. By testing different versions of your funnel, you can identify which elements are working and which ones need improvement. Here are some tips for split testing your funnels:

  • Test one element at a time: To get accurate results, you need to test one element at a time. For example, test the headline first, then the call-to-action, and so on.
  • Use a significant sample size: To get reliable results, you need to test your funnel on a significant sample size. Aim for at least 100 visitors per variation.
  • Analyze your results: Once you have enough data, analyze your results to identify the winning variation. Use this variation as the new control and test another element.

Tracking Your Results

Tracking your results is essential to know which campaigns are driving the most traffic, clicks, and conversions. Here are some tips for tracking your results:

  • Use Google Analytics: Connect your ClickFunnels account with Google Analytics to track your funnel’s performance.
  • Use ClickFunnels analytics: ClickFunnels has its own analytics dashboard that provides information about your funnel’s performance.
  • Track your affiliate links: Use a link tracking tool to track your affiliate links’ clicks and conversions.

Scaling Your Campaigns

Scaling your campaigns is the final step in optimizing your ClickFunnels for maximum results. Here are some tips for scaling your campaigns:

  • Increase your ad spend: Once you have a winning campaign, increase your ad spend to reach more people.
  • Expand your targeting: Expand your targeting to reach a broader audience.
  • Create more funnels: Create more funnels to promote different products or services.

What are ClickFunnels Share Funnels?

With ClickFunnels Share Funnels, you can share your funnels with other ClickFunnels users, allowing them to use your funnel in their own ClickFunnels account.

When you share a funnel with someone, they will receive a unique link that allows them to import your funnel into their own ClickFunnels account. This means that they will have access to all of the pages, steps, and elements of your funnel, and they can customize it to fit their own needs.

Sharing your funnels with others can be a great way to collaborate with other marketers, share your best practices, and even earn some extra income by selling your funnels to others. It’s also a great way to save time and effort by using pre-built funnels that have already been proven to be effective.

To share a funnel in ClickFunnels, simply navigate to the funnel you want to share, click on the “Settings” tab, and then click on the “Share Funnel” button. You can then copy the unique link that is generated and share it with anyone you want to share your funnel with.

ClickFunnels Share Funnels is a powerful feature that allows you to easily share your funnels with others and collaborate with other marketers. Whether you’re looking to share your funnels for free or sell them to others, ClickFunnels makes it easy to do so.

What are the benefits of affiliate marketing?

There are a ton of benefits to consider with affiliate marketing:

  • Increased revenue
  • Cost-effective marketing strategy
  • Increased brand exposure
  • Access to many products
  • Flexibility and convenience

Increased Revenue

One of the biggest benefits of affiliate marketing is the potential to increase your revenue. By partnering with other businesses and promoting their products or services on your website, you can earn a commission for every sale made through your unique affiliate link.

Here are a few ways that affiliate marketing can help increase your revenue:

  • Low Cost: Affiliate marketing is a low-cost way to generate revenue. You don’t have to pay anything upfront to become an affiliate, and you only need to invest time in creating content and promoting products on your website.
  • Diversify Income Streams: Affiliate marketing allows you to diversify your income streams by earning revenue from multiple sources. This can help reduce your dependence on a single revenue stream and make your business more resilient.
  • Passive Income: Once you have set up your affiliate links and created content promoting the products, you can earn passive income from your website. As long as your content is relevant and continues to drive traffic to the affiliate products, you can earn commissions without any additional effort.
  • Increased Traffic: By promoting affiliate products on your website, you can attract new visitors who are interested in those products. This can help increase your website traffic and potentially lead to more sales of other products or services on your website.
  • Established Brand Partnerships: By partnering with established brands, you can leverage their reputation and customer base to increase your revenue. This can help establish your own brand as a trusted source of information and products in your niche.

Overall, affiliate marketing can be a powerful tool for increasing your revenue and diversifying your income streams. By creating valuable content and promoting relevant products on your website, you can earn passive income and attract new visitors to your website.

Cost-Effective Marketing

One of the most significant benefits of affiliate marketing is its cost-effectiveness. Compared to other forms of marketing, such as traditional advertising or influencer marketing, affiliate marketing can be much cheaper.

With affiliate marketing, you only pay for the results that you get.

You don’t have to spend money upfront on advertising or influencer fees.

Instead, you pay a commission to your affiliates only when they successfully promote and sell your products or services. This means that you can save money on marketing expenses and only pay for what works.

Another cost-effective advantage of affiliate marketing is that it requires minimal investment in terms of time and effort. You don’t have to spend hours creating ads or content, negotiating with influencers, or managing campaigns. Instead, you can focus on developing your products or services and let your affiliates do the marketing for you.

Moreover, affiliate marketing is a low-risk investment. You don’t have to worry about losing money on ineffective campaigns or ads that don’t convert. Instead, you can rely on your affiliates to drive traffic and sales to your website. If they don’t perform well, you can simply terminate their contract and find new affiliates.

Overall, affiliate marketing is a cost-effective and low-risk way to promote your products or services. By working with affiliates, you can save money, time, and effort on marketing expenses and only pay for the results that you get.

Increased Brand Exposure

One of the biggest benefits of affiliate marketing is the increased brand exposure it can provide for your business. When you partner with affiliates, you are essentially leveraging their existing audience and reach to promote your products or services.

By working with affiliates, you can tap into new markets and demographics that you may not have been able to reach on your own. This can lead to increased brand awareness and recognition, which is crucial for building a strong online presence.

Moreover, affiliates can help drive traffic to your website and social media channels, which can further increase your brand exposure. As they promote your products or services, they are essentially acting as brand ambassadors, helping to spread the word about your business to their followers and subscribers.

To maximize the benefits of increased brand exposure, it’s important to choose the right affiliates to work with. Look for partners who have a strong following in your target market and who can help you reach your business goals.

Here are a few ways to increase your brand exposure through affiliate marketing:

  • Offer special promotions or discounts to affiliates to encourage them to promote your products or services.
  • Provide affiliates with high-quality marketing materials, such as banners, product images, and videos, that they can use to promote your brand.
  • Collaborate with affiliates on content creation, such as guest blog posts or social media takeovers, to help increase your brand exposure and reach new audiences.

Overall, increased brand exposure is a key benefit of affiliate marketing that can help you reach new customers, build brand recognition, and grow your business.

Access to a Wide Range of Products and Services

One of the biggest benefits of affiliate marketing is the ability to access a wide range of products and services to promote. As an affiliate marketer, you have the opportunity to work with multiple merchants and promote a variety of products that align with your niche and target audience.

By partnering with different merchants, you can expand your product offerings and provide your audience with a diverse range of options. This can help you attract a larger audience and increase your chances of generating sales.

Working with multiple merchants can also help you diversify your income streams. If one merchant’s products aren’t selling well, you can focus on promoting another merchant’s products to make up for the loss.

Another advantage of having access to a wide range of products and services is the ability to offer your audience exclusive deals and promotions. By partnering with merchants, you can negotiate special deals and discounts for your audience, which can help increase your conversions and revenue.

In addition, having access to a variety of products and services allows you to experiment with different promotional strategies and find what works best for your audience. You can test out different products and offers to see which ones resonate with your audience and generate the most revenue.

Having access to a wide range of products and services is a major advantage of affiliate marketing. It allows you to diversify your income streams, offer exclusive deals and promotions, and experiment with different promotional strategies to find what works best for your audience.

Performance-Based Marketing

One of the main benefits of affiliate marketing is that it is performance-based. This means that brands only pay their affiliates when a desired action occurs, such as a completed sale or lead generation. This model is also known as pay-for-performance advertising or performance marketing.

By using performance-based marketing, you can ensure that your advertising budget is being spent effectively. You only pay for results, which can be a more cost-effective option compared to traditional advertising models where you pay for impressions or clicks.

Additionally, performance-based marketing allows you to have better control over your ad spend. You can set specific goals and only pay your affiliates when those goals are met. This can help you avoid wasting money on ineffective advertising campaigns.

Another advantage of performance-based marketing is that it is less risky compared to other advertising models. Because you only pay for results, you can be confident that you are getting a return on your investment (ROI). This can be especially beneficial for small businesses or startups with limited advertising budgets.

Performance-based marketing is a powerful tool for businesses looking to maximize their advertising budget and get a good ROI. By using this model, you can ensure that you are only paying for results and have better control over your ad spend.

Flexibility and Convenience

  • Work where you want, at any time
  • Choose the products your promote
  • You don’t have to create products to make money
  • Building a business quickly and efficiently can happen

One of the most significant benefits of affiliate marketing is the flexibility it provides. As an affiliate marketer, you have the freedom to work from anywhere and at any time. You don’t have to worry about maintaining an inventory or managing a team of employees. All you need is a computer and an internet connection, and you’re good to go.

There’s added flexibility with the flexibility to choose the products you want to promote. You can choose products that align with your interests or expertise. This makes it easier for you to create compelling content that resonates with your audience and drives sales.

Another advantage of affiliate marketing is the convenience it offers. You don’t have to create your products or services, which saves you time and money. You can promote other people’s products and earn a commission for every sale you make. This means you can focus on marketing and promoting the products rather than worrying about production, shipping, or customer service.

Furthermore, affiliate marketing allows you to scale your business quickly and efficiently. You can easily add new products to your portfolio, create new campaigns, and test different marketing strategies. This flexibility and convenience make affiliate marketing an excellent option for anyone looking to start an online business or supplement their income.

What are the drawbacks of affiliate marketing?

First, affiliate marketing can take some time to ramp up. It’s not turnkey business that instantly starts earning you money. You have to build, be patient, and affiliate sales can happen. Everyone’s path is different. I’ve seen affiliate marketers go zero to $50K per month within a few months. Others have taken longer to start earning income and some never earn a full-time income.

It takes hard work, dedication, time, and the patience to see this business through.

You need to build a strong audience, create engaging content, and continuously monitor and optimize your strategies to ensure success.

To maximize your chances of success in affiliate marketing, it’s important to choose the right products or services to promote, and to build a strong relationship with your audience based on trust and transparency. By providing valuable information and recommendations, you can establish yourself as a trusted authority in your niche and increase your chances of earning commissions.

Overall, affiliate marketing can be a rewarding and profitable venture, but it requires hard work, patience, and persistence. With the right approach, you can turn your passion into a successful business and achieve your financial goals.

How much money can you make from affiliate marketing?

You can earn a very lucrative living from affiliate marketing. According to ZipRecruiter, the average salary for an affiliate marketer is nearly $180,000 per year!

Affiliates like personal finance blogger Michelle Schroder-Gardner earns $50,000+ per month from affiliate marketing. Blogger Adam Enfroy has earned $100k+ per month from affiliate marketing!

Everyone’s experience is different and everyone’s earnings are different.

But, one thing is clear. Affiliate marketing can make you a lot of money. It’s also an opportunity to earn passive income. You can do it on the side or make it a full-time career for yourself!

Clickfunnels for Affiliate Marketing | Bottom Line

That’s how Clickfunnels for affiliate marketing works, in a nutshell! By following these tips, you can optimize your ClickFunnels for maximum results and achieve your affiliate marketing goals.

Grab your free 14-day trial of Clickfunnels and if you want to learn more about my journey with affiliate marketing and how to start an affiliate marketing business, get my free ebook.

Jenn Leach, MBA

Jenn Leach is a Houston-based MBA with over a decade of experience in the banking industry. She writes at Millennial Nextdoor where she writes finance, money, business, and lifestyle content to help millennials create additional income streams online. Join her on Substack at

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