Appsumo Review: Is it Worth It?

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If you’re looking for a way to save money on digital products and services, you might have heard of AppSumo. AppSumo is a daily deal website that connects businesses with potential customers, called Sumo-lings. The platform offers a range of deals on software, tools, and other digital products.

But is AppSumo worth your time and money? In this article, we’ll provide an AppSumo review to help you decide. We’ll cover the variety and pricing of deals, the returns policy, and customer service.

We’ll also share tips for buying on AppSumo, including how to seek non-biased reviews and audit your existing software tools. Whether you’re a small business owner, marketer, or freelancer, this review will help you make an informed decision about using AppSumo.

What is Appsumo?

appsumo homepage

AppSumo is an online marketplace that offers a variety of software tools, digital products, and services at discounted prices. It was founded in 2010 by Noah Kagan, and its primary focus is on providing deals and lifetime access to software products and services that are useful for entrepreneurs, small businesses, and digital professionals.

AppSumo partners with software developers and companies to offer exclusive deals on their products. These deals often provide substantial discounts compared to regular pricing models, making it an attractive platform for individuals and businesses looking to access quality tools and services at more affordable rates.

Some common types of products and services featured on AppSumo include:

  1. Software Tools: AppSumo offers a wide range of software tools across various categories, including productivity, marketing, design, development, project management, and more. Examples include project management platforms, SEO tools, social media schedulers, email marketing software, website builders, and graphic design tools.
  2. Online Courses and Training: AppSumo occasionally features online courses and educational resources in areas such as marketing, entrepreneurship, design, coding, and personal development. These courses are designed to help individuals enhance their skills and knowledge in specific domains.
  3. Web Services and Subscriptions: AppSumo occasionally offers deals on web hosting services, website themes, design assets, stock photography, and other web-related services. These offerings are aimed at assisting individuals and businesses in building and maintaining their online presence.

One unique aspect of AppSumo is its “Lifetime Access” feature, where customers can purchase a product once and gain ongoing access to it without any recurring fees. However, it’s important to note that the availability of lifetime access may vary depending on the specific deal and terms offered by the software provider.

AppSumo also provides a 60-day money-back guarantee on most purchases, allowing customers to try out the products and services risk-free.

Overall, AppSumo provides a platform for individuals and businesses to discover and access discounted software tools and digital resources that can help streamline their workflows, enhance productivity, and grow their businesses.

How does Appsumo work?

Appsumo is like Amazon for business apps.

AppSumo operates as an online marketplace that offers discounted deals on software tools, digital products, and services. Here’s how the AppSumo platform typically works:

  • Deal Selection: AppSumo’s team actively seeks out software developers and companies offering unique and valuable products. They negotiate with these providers to create exclusive deals for AppSumo’s audience. The deals often include discounted pricing or lifetime access to the software.
  • Deal Promotion: AppSumo promotes the deals through its website and email newsletter to its user base. Users can browse through the available deals and explore the details, features, and benefits of each product. AppSumo provides comprehensive information, including pricing, deal duration, and product highlights.
  • Purchase and Redemption: Users can purchase the desired deal directly from the AppSumo platform. AppSumo facilitates the transaction and provides secure payment options. After completing the purchase, users receive access to the product or service they’ve purchased.
  • Lifetime Access and Updates: AppSumo deals often include lifetime access, which means that users can continue to use the product without any additional fees beyond the initial purchase. This lifetime access is subject to the terms and conditions set by the software provider.
  • Customer Support: AppSumo provides customer support to help users with any issues or questions related to their purchases. Users can reach out to the AppSumo support team for assistance, and they will help resolve any concerns or address technical difficulties.
  • Money-Back Guarantee: AppSumo offers a 60-day money-back guarantee for most purchases. If users are unsatisfied with the product or encounter any problems, they can request a refund within the specified time frame.

AppSumo primarily focuses on offering limited-time deals, and the availability of specific deals may vary. Once a deal expires, it may not be available again in the future, or the pricing may change. Therefore, it’s advisable to act promptly if you find a deal that interests you.

Additionally, AppSumo often features new deals on a regular basis, so users can frequently check the platform or subscribe to the AppSumo newsletter to stay updated on the latest offerings.

Once you join Appsumo and then you can browse the various tools, apps, software, ebooks and other products available. Pick out and buy the products you’re interested in and then get instant access.

I’ve bought a bunch of products from Appsumo. It can be addicting. You’ll find some great deals on products, some marked down more than 80% off!

A fan favorite is Deposit Photos which comes a few times a year to the marketplace. You get a crazy good deal on the stock photo bundle which gives you 100 stock photo credit for $40 or $50, I think. People buy 2 and 3 copies of this and it always sells out! So, if you’re looking for something to start with buying on Appsumo, I’d recommend Deposit Photos, whenever it is available!

1. Register for Appsumo

appsumo signup

Registering for Appsumo is free. It takes a few minutes to set up your profile with your email address, password, etc. Then, once you’re logged in, you can browse the marketplace and choose products you want to buy.

2. Visit Appsumo marketplace

appsumo marketplace

Browse and buy. These are digital products so you won’t have to wait for your order to be processed, handled, and shipped out. Once you buy, you get instant access.

You’ll usually get a download, or a code to use on the tools website that gives you access or another way to access.

What can you buy on Appsumo?

A ton of different digital products generally geared toward a business audience. That means people who are:

  • Small business owners
  • Freelancers
  • Bloggers
  • Content creators
  • Bloggers

The kinds of products available include:

  • Software
  • Courses
  • Ebooks
  • Templates
  • Creative resources

How to buy an Appsumo product?

Once you register and you’re logged in, navigate to the product you want to buy. Here’s an example:

Appsumo products

Click on the product to review pricing, details, reviews, etc.

appsumo products

Then, click Buy Now to get it!

appsumo buy

Appsumo Pricing

How much does Appsumo cost? They offer Appsumo plus for an annual membership fee, which gets you an added discount off your purchases and it mandatory to buy any products from the Appsumo platform.

What is Appsumo Plus?

appsumo plus

AppSumo Plus is a subscription service offered by AppSumo that provides additional benefits and perks to its members. It is designed to enhance the AppSumo experience and provide added value for users who frequently purchase deals from the platform. Here’s an overview of what AppSumo Plus offers:

  • Exclusive Perks: AppSumo Plus members gain access to exclusive perks, such as freebies, extra discounts, or special offers. These perks can include additional software products, extended access to certain deals, or exclusive promotions.
  • Early Access: AppSumo Plus members get early access to new deals before they are made available to the general public. This allows members to have a head start in securing popular deals or limited-time offers.
  • VIP Customer Support: AppSumo Plus members receive priority customer support. If any issues or questions arise regarding their purchases, they can expect faster response times and dedicated support to help resolve their concerns.
  • AppSumo Plus-only Deals: AppSumo occasionally offers exclusive deals specifically for AppSumo Plus members. These deals are available only to subscribers of the AppSumo Plus service, providing additional opportunities to access valuable software tools and resources.
  • Membership Pricing: AppSumo Plus is a subscription service that requires a monthly or yearly fee. The membership fee provides ongoing access to the exclusive perks and benefits outlined above. The pricing structure and availability may vary, so it’s advisable to check the AppSumo website for the most up-to-date information.

AppSumo Plus is designed to cater to users who frequently engage with the AppSumo platform and want to maximize the value of their purchases. It can be beneficial for those who regularly take advantage of the deals and want additional privileges and advantages as part of their AppSumo experience.

Appsumo Reviews

What about Appsumo reviews? What are people saying about this site?

On Trustpilot, Appsumo is ranked 4.4/5 stars, which is pretty good.

appsumo reviews

People are saying:

  • Customer support and lifelong products are great
  • They stand up for their Sumolings
  • Appsumo goes out of their way to…Support their Sumolings – even years after the “sale”

Appsumo Alternatives

This wouldn’t be a true Appsumo review, without looking at the competition.

Appsumo is one of my favorite marketplaces for business apps and tools but, there are competitors out there, too. Here are some Appsumo alternatives to check out, if you want to see competing sites:

1. StackSocial

StackSocial is an online marketplace that offers discounted deals on software, apps, gadgets, online courses, and other digital products. It features a wide range of products and services across different categories, including productivity, design, development, marketing, and more.

2. Dealify

Dealify is a platform that focuses on offering exclusive deals and discounts on software tools and digital resources for entrepreneurs, startups, and small businesses. It provides deals on various categories such as marketing, growth hacking, productivity, development, and design.

3. PitchGround

PitchGround offers discounted deals on software tools, SaaS products, and digital resources for startups, entrepreneurs, and digital professionals. It features a range of products in categories like marketing, productivity, design, customer support, and more.

4. SaaS Mantra

SaaS Mantra is a platform that offers discounted lifetime deals on software products and SaaS (Software-as-a-Service) tools. It provides access to a variety of products in categories such as marketing, sales, design, development, and project management.

5. MightyDeals

MightyDeals focuses on providing exclusive deals on design resources, templates, graphics, fonts, icons, and other creative assets. It is particularly suitable for designers, web developers, and creative professionals looking for affordable design resources.

6. Capterra

Capterra is a software review and comparison website that allows users to find and compare different software products across various categories. While it doesn’t offer exclusive deals like AppSumo, it provides comprehensive information, user reviews, and pricing details for a wide range of software tools.

7. Groupon

Groupon is a well-known platform that offers deals and discounts on a wide range of products and services, including software tools, online courses, subscriptions, and more. While it’s not exclusively focused on software deals, it occasionally features discounts on popular software products.

It’s worth mentioning that the availability and selection of deals may vary on each platform, so it’s advisable to explore multiple alternatives to find the most suitable offers for your specific needs. Additionally, always research and review the products, check customer reviews, and consider the terms and conditions before making a purchase.

Appsumo Review | Is Appsumo worth it?

Yes, Appsumo is worth it! It’s easy to use and one of the best places online to get business apps, resources, and tools for a great deal. I’ve personally used Appsumo to buy various products and I definitely feel like I got my money’s worth.

One of my latest buys has been for NeuronWriter. They are a SurferSEO alternative. Their platform looks and feels very much like SurferSEO but you can get it at a fraction of the price. I paid a one-time fee for lifetime access and now, I can optimize my blog posts month after month without any added cost.

I’d recommend Appsumo.

Head to Appsumo to join.

Jenn Leach, MBA

Jenn Leach is a Houston-based MBA with over a decade of experience in the banking industry. She writes at Millennial Nextdoor where she writes finance, money, business, and lifestyle content to help millennials create additional income streams online. Join her on Substack at

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