4 Ways to make money as a content creator

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Want to know the many ways to make money as a content creator? In this article, I’m going to cover 4 interesting ways to monetize your content creation skills. Let’s go!

How to make money as a content creator?

There are a few ways to make money as a content creator. The most common is through advertising, but there are also other ways, such as through sponsorships, product placement, and affiliate marketing.

Let’s take a look.

Making money with advertising

Advertising is the most common way to make money as a content creator.

You can sell ad space on your blog or website, or you can work with an advertising network such as Google AdSense. There are also many companies that offer sponsored posts, where you get paid to write about a particular product or service.

If you make money with advertising + blogging, common ad networks to join include:

If you create content on a social network like YouTube, social network based ad networks like YouTube’s Partner Program are how you’d monetize your YouTube channel through ads.

Make money with sponsorships

Sponsorships (or brand deals) are another way to make money as a content creator. You can find companies that are willing to sponsor your blog or website, or you can work with an agency that matches sponsors with content creators.

For example, a fashion content creator could partner with a clothing label and make money promoting the label on their platform.

My Tik Tok account for Millennial Nextdoor gets monetized with brand deals. I work with brands in the personal finance, lifestyle, and money space to share their company with my audience.

Must read: How to get sponsored on Tik Tok

Find brands to make money with sponsorships through:

  • Sponsored post networks (examples are Linqia, Izea, and Social Fabric, to name a few)
  • Contacting brands
  • Brands contacting you

With sponsored post networks, you can join for free and apply to campaigns of interest. If a brand wants to work with you, expect to hear from them with their acceptance and terms for the campaign.

For example, I worked with a startup website through a sponsored post network. They paid me $150 to film and post one Tik Tok video.

Make money with product placements

Product placement is another option for making money as a content creator. You can work with companies to place their products in your videos or other content, or you can affiliate yourself with a company and get paid commission for every product that you sell.

This is a blend of gifting + affiliate marketing.

You will get product for free to place in your videos and earn an affiliate commission when your product referral results in a sale.

For example, you could land a product placement for a mechanical keyboard that you use to type in your Tik Tok videos. You’ll leave an affiliate link in your Tik Tok bio and when viewers click that link and buy, you earn a commission.

Make money with affiliate marketing

Affiliate marketing is a great way to make money as a content creator.

You can sign up for affiliate programs with companies like Amazon, Clickbank, and CJ Affiliate, and then promote their products on your blog or website. When someone clicks on one of your links and makes a purchase, you will earn a commission.

How much money can you make as a content creator

Honestly, the sky’s the limit.

You can make up to hundreds, thousands of tens of thousands of dollars per month as a content creator. More and more content creators are going full-time, getting paid to create content for their personal brand or for companies.

The neat thing about content creation is that you don’t need to have a huge audience to make money.

You could go the influencer route or the UGC content creator route.

Influencers vs. UGC content creators

Influencers have an audience. They might have 100K social media followers on Instagram or have an audience of 15,000 subscribers on YouTube.

UGC (user-generated content) content creators make money for creating content that they’ll hand over to the brand. They aren’t required to post the content to their personal network which means an audience is not required.

It’s like getting paid as an influencer without having the influence or audience.

Pretty cool.


There are many ways to make money as a content creator:

  • Advertising
  • Sponsorships
  • Product placements
  • Affiliate marketing

If you are interested in pursuing content creation, you will have many opportunities to earn.

How are you hoping to make money as a content creator?

Jenn Leach, MBA

Jenn Leach is a Houston-based MBA with over a decade of experience in the banking industry. She writes at Millennial Nextdoor where she writes finance, money, business, and lifestyle content to help millennials create additional income streams online. Join her on Substack at https://jennleach.substack.com.

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